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September 24, 2017

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Amazon to Open Its First AWS Cloud Region in the Middle East by 2019
VentureBeat (9/25)
The Middle East represents notable announcement for AWS as the battle for the cloud services market intensifies. Earlier this year, rival Microsoft beat both Google and Amazon to announce its first African data centers, which are expected to open 2018, while last week Microsoft revealed it was adding availability zones (different geographical locations within a region) to its Azure cloud platform.
 

SAP to Buy Customer Management Software Firm Gigya
Reuters (9/24)
Europe’s biggest technology company, has agreed to buy U.S.-Israeli customer identity software company Gigya to strengthen its position in the booming market for online customer relationship marketing. Several Israeli media put a purchase price on the deal of $350 million for Gigya.
 

Uber Regroups After London Taxi Setback as Lyft Signals Interest
Bloomberg (9/24)
Transit agency Transport for London decided Friday to revoke Uber’s license due to failures to do proper background checks on drivers, report crimes and a program called 'Greyball' used to avoid regulators. London is one of Uber’s largest and most lucrative markets, with 40,000 drivers and 3.5 million people who use the app once every 90 days.
 

Industry Perspectives
 
What is Multicloud? The Next Step in Cloud Computing
InfoWorld (9/25)
Although many IT organizations simply manage these complex multicloud environments using the native tools and services from each cloud, a few are getting smart and abstracting themselves away from the complexity.
 

Modernizing IT: How to Thrive as a CIO ‘Value Broker’
CIO (9/25)
“'CIOs must be able to deliver value in measurable terms. The CIO must move from back-office technology provider to front-office digital disrupter talking to clients within the business,' said Andrew Wilson, CIO of Accenture.
 

The Abyss of Analytics
TechCrunch (9/24)
“Data for its own sake is meaningless; that you should know what questions you want to ask of it, what criteria you want to measure, what targets you want to aim for, before you start collecting it. There is an opportunity cost to analytics data: time put into defining and collecting it is time not put into honing and refining your product.


AI Will Redefine the Role of Manager
VentureBeat (9/22)
Managers should anticipate big changes as AI becomes integrated into their workflows. In addition to serving as leaders and facilitators, as they do today, they’ll find their analytical and decision-making skills called into sharper focus. Judgement work, which requires a keen understanding of data and its human impact, will become paramount.

 

With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display
AdExchanger (9/22)
Unlike display advertising, video inventory is scarce and often commands much higher attention from viewers. While publishers often end up on the receiving end of metrics and performance standards in display, with video, publishers with quality content have a bit more leverage.

 
Research Insights
 
IDC Spending Guide Forecasts Worldwide Spending on Cognitive and Artificial Intelligence Systems to Reach $57.6 Billion in 2021
IDC (9/25)
With many industries aggressively investing in cognitive and AI solutions, spending is expected to achieve a compound annual growth rate (CAGR) of 50.1% over the 2016-2021 forecast period. Worldwide spending on cognitive and AI systems will total $12.0 billion in 2017, an increase of 59.1% over 2016.


In Germany, Millennials' Divided Attention Spans Lead Marketers to Multiscreen Strategies
eMarketer (9/25)
Millennials in Germany follow their favorite content across screens and platforms throughout their day, and brand marketers perform better if they can keep up with them. eMarketer’s Sean Creamer spoke with Dr. Tanja Boga about how the company has shifted its media plans to reflect the ways millennials in Germany consume media.


What Marketers Need to Know About Location-Based Advertising and Where It’s Headed
Adweek (9/24)
“There’s a lot of money to be made in location-based advertising. According to research firm BIA/Kelsey, U.S. marketers are poised to spend more than $16 billion on targeted mobile ads this year, reaching $20.6 billion in 2018. What’s more, brands are beginning to invest in location insights outside of advertising and into the burgeoning world of mar tech.”


Too Much Personalization Turns Off Consumers, Study Finds
MediaPost (9/22)
The merits of personalization in email marketing are extensive, and studies suggest that more relevant marketing leads to higher conversion rates and sales across B2B and B2C industries. There is a downside to personalization, however, and a recent Adobe report on consumer email use suggests that some subscribers find email personalization creepy. 


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