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September 26, 2017

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Top Stories
 
Alibaba Takes Control of Delivery Business at Center of U.S. Probe
Bloomberg (9/26)
China’s largest web marketplace agreed to increase its stake in Cainiao Smart Logistics Network Ltd. to 51 percent. Under the deal, Alibaba plans to consolidate Cainiao’s financials into its own books, eroding Alibaba’s bottom line, and will get an additional seat on Cainiao’s board, taking its representation to four out of seven seats.”
 

SAP Wants to Embrace All Your Data Stores with Data Hub
CIO (9/25)
“'It allows us to look across all the data that you own, and access all of the information. But it doesn't look to centralize all this data in a data lake of its own; it's looking at capturing data and accessing data exactly where it resides today,' said Khan, speaking ahead of the product's launch Monday.
 

Microsoft Azure’s New AI Services Target Data Scientists and Developers
VentureBeat (9/25)
Microsoft’s Cognitive Services, which provide pre-built APIs for developers based on the tech giant’s work with machine learning, have received a number of updates, including the general availability of a Text Analytics service that helps extract sentiment, key phrases, and language from a document.
 

Apple Confirms Switch From Bing To Google For Search Results
MediaPost (9/26)
The shift could put a damper on growth for Bing. The spokesperson did make a point to highlight the fact 'We value our relationship with Apple and look forward to continuing to partner with them in many ways, including on Bing Image Search in Siri,' according to a Bing spokesperson.
 

Industry Perspectives
 
‘Programmatic Stands for Targeted’: Q&A with BuzzFeed’s Research and Insights vp
Digiday (9/26)
After years of eschewing banner ads, BuzzFeed reversed course this summer when it rolled out programmatic advertising across its owned and operated sites. We asked Edwin Wong, vp of research and insights at BuzzFeed, ahead of his panel at Advertising Week New York, about the pursuit of scale, state of branded content and more.


Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems
Adweek (9/26)
While there is a lot of work left to be done by all parties,' Raci said,'budgets are increasing because we’re finally seeing a bit of a turning point for brands who better understand the pitfalls of the digital world [and] are savvy enough to know what to look for with respect to fraud or brand safety issues.'


Accuen Chief Megan Pagliuca Joins Hearts & Science To Set A Programmatic Vision
AdExchanger (8/26)
Under Pagliuca, Accuen transitioned from being a standalone unit to a more integrated identity within Omnicom's media agencies, as OMD programmatic, PHD programmatic and Hearts & Science programmatic. Accuen continues to exist as a platform and a center of excellence within Omnicom Group.

 

Unilever’s CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom
Adweek ( 9/25)
“Agencies need to move beyond creating specialized, niche services, Weed said. In April, Unilever announced that it was cutting its global roster of agencies from 3,000 to 1,500 and during the first half of this year, the consumer-packaged-goods giant has dropped agency spend by 17 percent.


Analyst Refines Outlook, Says Digital Is Having A Moment: 'Not A Good One'
MediaPost (9/26)
Beyond ad quality issues, we have concerns that marketers will concern themselves more with the basic trustworthiness of media owners and the capacity to use personal data going forward, as well as the underlying effectiveness of digital media more generally.

 
Research Insights
 
What Social Trends Are Marketers Paying Attention To?
eMarketer (9/26)
A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018. One-third of ad and marketing execs said social messaging would sway their efforts in 2018, making it the top choice among survey respondents.



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