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September 5, 2017

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Huawei Unveils AI-Powered Phone Chip to Take on Apple and Samsung
VentureBeat (9/5)
Richard Yu, chief executive of Huawei’s consumer business, on Saturday revealed a powerful new mobile phone chip Huawei is betting on for its upcoming flagship Mate 10 and other high-end phones to deliver faster processing and lower power consumption.


Google Teams with China's Xiaomi to Win a Billion New Users in India
Bloomberg (9/5)
The Indian partnership marks a departure from Google’s earlier cheap-gadgets approach, and is intended to shore up their presence in the world’s fastest-growing smartphone market. The Mi A1 is a mid-range phone that will be sold in countries from Indonesia and Vietnam to Russia and Mexico as well.

 

Intel’s Billion-Euro Fight Puts EU’s Winning Streak in Jeopardy
Bloomberg (9/2)
Victory for Intel would encourage others 'to switch to a fighter mode' said Georg Berrisch, a lawyer for Baker Botts LLP in Brussels. Rather than agree to settle cases with the EU’s antitrust enforcers, they would be more likely to head to court to appeal any fines, he said.
 

Juniper to Buy Advanced Threat Protection Security Startup Cyphort
Network World (9/1)
Cyphort’s software platform detects advanced threats, evasion techniques and zero-day vulnerabilities using a combination of behavioral analytics, machine-learning and long-data security analysis, the company says. The platform can work across virtual infrastructure, cloud environments and edge devices.


HubSpot Offers Support To High-Tech Startups
MediaPost (9/1)
HubSpot, a provider of inbound marketing services and sales software, has launched a program called HubSpot for Startups Series A. The program is a follow-up to HubSpot for Startups, a global program launched last year to serve seed-state companies."

 

Industry Perspectives
 
Technographic Data Is The Next Frontier For B2B Marketers
AdExchanger (9/5)
When you look at this data over time, you can actually see companies going through their cloud journey. As they’re transitioning from hardware to using cloud solutions, we can use that historical data to build things like propensity scores to determine which companies are most likely to make a cloud purchase in the next six to 12 months.


Trying to Integrate Data Science and Creative Design? 4 Things Modern CMOs Should Consider
Adweek (9/4)
For the CMO, the proliferation of digital channels today presents an additional challenge: now more than ever, consumers expect moment-to-moment recognition of their interactions with your brand, including their likes and preferences. The CMO must integrate customer intelligence teams with imaginative creative that brings to life a moment, or concept, in a meaningful and seamless way for the consumer.


Digital Advertising Is Facing Its Ultimate Moment of Truth, and Billions of Dollars Are at Stake
Adweek (9/4)
As advertisers demand greater insight into Facebook and Google’s so-called walled gardens that limit the amount of data they are privy to when comparing how ads perform on other platforms, both companies are undergoing audits with the MRC to analyze and vet how the data used to measure stats like viewability is collected and reported.

 

5 Facebook Algorithm Hacks to Up Your Content Marketing Game
Marketing Land (9/4)
If you want to know which signals you should be looking at to measure ad performance, the number one thing you want to review is positive engagement and sentiment. How many people from your target audience are 'liking,' 'sharing' or 'commenting' on the post? Keep in mind that these are weighted differently.
 

An Open Letter to Publishers on Ads.txt: Adopt or Be Blocked
Digiday (9/1)
We on the buy side are prepared to only buy impressions from sites that have identified their authorized digital sellers, beginning as early as the fourth quarter of 2017. So if you don’t implement the code, there is a strong chance that your site will be shut out from many buyers, and your yield will decrease dramatically.

 
Research Insights
 
Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts
Adweek (9/4)
Most website platforms like Wix, WordPress, etc. make it easy to directly track your social media ad efforts by integrating your site and ad account—either directly or through an external plugin. However, a lot of social media advertisers fail to use these features.


SEO Professionals Still Make Too Many Mistakes
MediaPost (9/1)
What are the biggest mistakes search engine optimization professionals make and how often do they appear on their websites? SEMRush wanted to know, so it conducted a survey to answer the questions by collecting anonymous data on 100,000 websites and 450 million pages.


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