September 6, 2017

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LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform
AdExchanger (9/6)
To ensure traffic quality, LinkedIn curated a whitelist of desktop publishers it deemed brand-safe. For mobile apps, LinkedIn is working with its exchange partners to block certain ad ID categories – like dating and gaming – which aren’t relevant to its B2B audience.

Intel Wins Round in Fight Over $1.26 Billion Antitrust Fine
Bloomberg (9/6)
The EU’s top court ruled that Intel’s appeal had to be reexamined by a lower tribunal, criticizing judges for failing to properly analyze the economic aspects of the case in its 2014 decision to reject the chipmaker’s challenge.

Verizon To Feed Oath Data In New Rewards Program To Boost Advertising
MediaPost (9/5)
Data security will likely come into play for some Verizon subscribers, especially the 6 million who had their personal data leaked online. In July, cybersecurity firm UpGuard discovered that human error released online Verizon customer phone numbers, names, and some PIN codes online.

Lenovo Settles with FTC, Will Pay $3.5 Million for Preinstalling Adware on Laptops
The Drum (9/5)
The software, called VisualDiscovery, was installed on hundreds of thousands of laptops beginning in August 2014 in order to deliver pop-up advertisements. The software also blocked browsers from warning users when they tried to access malicious websites.

HPE Surprises with Revenue Gain After Slimming Down
Bloomberg (9/5)
In the face of competition from cloud computing providers, Chief Executive Officer Meg Whitman has spent much of the past two years shrinking her company, trying to make it more responsive to key markets. That process began with the split from HP Inc., the maker of printers and computers, in late 2015, and continued this year by separating from its large services and software businesses.


Apple to Sell $5 Billion of Debt to Fund Buybacks, Dividends
Bloomberg (9/5)
Apple is about three-fourths of the way through a program that’s returning $300 billion of capital to shareholders by the end of March 2019. At the start of July, the company was sitting on more than $261.5 billion of cash -- 94 percent of which was outside the U.S., Chief Financial Officer Luca Maestri said on an earnings call.

Big Data Startup MapR Raises $56M, Keeps Eyeing An IPO
Forbes (9/5)
MapR didn't disclose its valuation, but the round was at a higher value than its previous. MapR had been previously valued at about $500 million, according to data from PitchBook. That round had actually dipped its price tag, what's known as a down round, as the company had first looked to go public.

Industry Perspectives
As Push Notifications Pile Up, Publishers Look to Get More Targeted
Digiday (9/6)
The push craze has heated up because pushes work, and now that mobile visitors now account for a majority of most publishers’ traffic, push notifications have grown from a curiosity into a core component of many publishers’ engagement and retention strategies.

Exclusive Conversation with VMware CEO Pat Gelsinger
Forbes (9/6)
During VMWorld, VMware’s annual user conference, their stock hit an all time high. Financially, VMware's doing great.   Their recent newfound success comes on the heels of some not so good times. Over the past year, CEO Pat Gelsinger and team made big decisions and bets.

Why Are Microsoft and Amazon Joining Forces with Cortana and Alexa?
Forbes (9/5)
This new partnership creates a combined pool of users of over 200 million -- by far the largest combined platform. This number grows exponentially as Alexa devices and implications expand and new Windows installs continue.

6 Data Analytics Success Stories: An Inside Look
CIO (9/5)
Hyperaware that reducing costs or boosting revenues can help them shine in the eyes of the C-suite and board of directors, CIOs are spending more than ever on technologies that support data science. But there is a dark side to this delirious spending: Most data analytics projects fail to yield measurable value.

Research Insights
Survey: Enterprise IoT Faces Skills Shortage, Security Challenges
Network World (9/5)
A major part of the problem is a perceived skills gap. Of the 500 IoT-involved technology pros surveyed, just 20% said that they 'had all the skills they needed' to successfully implement their organization’s planned IoT projects.

Worldwide Shipments of AR/VR Headsets Maintain Solid Growth Trajectory in the Second Quarter
IDC (9/5)
“'Growth in the VR market has been rather sluggish compared to other recently introduced technologies as the amount of investment and, more importantly, the need for end user education is extremely high for VR,' said Jitesh Ubrani senior research analyst for IDC's Mobile Device Trackers."

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