September 7, 2017

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Amazon Is Looking to Build a Second U.S. Headquarters Worth $5 Billion
Bloomberg (9/7)
Cities and local governments will be clamoring to offer lucrative incentives in order to entice Amazon to pitch its new tent. In 2001 Boeing decided to move its headquarters out of Seattle for Chicago, after it was promised a series of tax breaks and incentives worth up to $60 million -- for just 500 employees.

Google Cloud Platform Expands Market Opportunity with New Tiers
Forbes (9/7)
The gold standard for Google is the Premium Tier. Companies that have purchased Google Cloud today are already using the Premium Tier that runs on an extensive global private fiber network with over 100 points of presence across the globe. Google contends that its POP network rivals or beats that of its main competitors.

Alibaba-Backed Chinese Logistics Company Best Seeks $932 Million U.S. IPO
VentureBeat (9/7)
The offering will include an issue of 53.56 million new American Depositary Shares (ADS), each representing one class A ordinary share, in an indicative range of $13 to $15 each, according to a filing with the U.S. Securities and Exchange Commission on Wednesday.


Foxconn Details Plan to Buy Toshiba Arm with Apple, SoftBank
Bloomberg (9/7)
“Toshiba is still negotiating with three groups in the auction of its most valuable business, after failing to secure a final deal with the preferred bidder it selected in June. The effort has been hampered by political opposition and litigation from partner Western Digital Corp.."

IBM Pledges $240 Million for Joint AI Lab with MIT
VentureBeat (9/6)
As part of the agreement, IBM will contribute $240 million over 10 years to the lab, which will operate in addition to and in partnership with IBM’s existing research organizations, including the Media Lab and the Computer Science and Artificial Intelligence Lab (CSAIL).


Industry Perspectives
Publishers obsess about user experience, but worry about giving up revenue
Digiday (9/7)
After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience. With readers revolting against intrusive ads and tech giants like Google and Apple cracking down on ads that slow down page speed, they must.

Artificial Intelligence and Big Data: Good For Innovation?
Forbes (9/7)
A potential entrant that lacks access to good data faces substantial hurdles, and this has led some regulators to question the extent to which control over data creates barriers to entry. This is a worry, because if barriers to entry are too high, entrants will not enter, established firms will not feel competitive pressures, and innovation may suffer.

Facebook Claims It Reaches More People Than the U.S. Census Data Says Exist
Adweek (9/6)
“'Measurement issues at Facebook have been top-of-mind for many of those same marketers over the past year given revelations around over-stated average video viewing time, miscalculations of organic page reach and other data which impacts how budgets are planned,' wrote senior advertising analyst Brian Wieser at Pivotal Research.

Ten Things Everyone Should Know About Machine Learning
Forbes (9/6)
From reading the hype about new machine learning techniques, you might think that machine learning is mostly about selecting and tuning algorithms. The reality is more prosaic: most of your time and effort goes into data cleansing and feature engineering.”

Scale Local By Thinking Vertically: 75 Ways to Orient a Local Campaign
Marketing Land (9/6)
One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, regional or national brand, finding the time and budget to build out marketing strategies for everything from 5K events to business associations is an overwhelming task. But there is scalability in verticals that exist within local ecosystems.

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