September 8, 2017

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Equifax Says Website Vulnerability Exposed 143 Million US Consumers
CSO (9/7)
Moreover, 209,000 consumers also had their credit card data exposed. The data breach also included 'certain dispute documents with personal identifying information for approximately 182,000 U.S. consumers.'

Dell Benefits in First Year After EMC Merger with Sales Up
Bloomberg (9/7)
The deal with EMC brought together the leading provider of key computer storage products and one of the top makers of servers and personal computers. Now Dell is investing in new products and partnerships to woo dollars away from the encroaching rivals while also keeping traditional competitors, such as Hewlett Packard Enterprise, at bay.

Funding Boost for U.K. Chip Firm Aiming at Amazon, Apple Voice-Control Market
Bloomberg (9/7)
Infineon led a $15 million funding round in Bristol-based Xmos, which develops sophisticated voice processors and algorithms. Infineon wants to pair those with its own microphones and gesture-tracking products to improve the interaction with smart home gadgets by, for instance, better filtering out background noise.

Promoted Content

2017 IDG Security Priorities study
The 2017 IDG Security Priorities study provides insight into the security roles and technologies that help mitigate risk and allow for business growth. As security continues to be a business focus, the purpose of the study is to better understand the security projects organizations are focused on now and in the coming year. The research dives into how security is structured at different organizations and how structural differences can impact technology and adoption plans.

Industry Perspectives
GDPR: The Death Knell For Programmatic Advertising?
AdExchanger (9/8)
While some organizations may be able to circumvent this by limiting premium services to those who opt in for data collection, such as customers agreeing to the collection of cookies, obtaining consent for programmatic advertising is going to cause a real headache. As of next May, if advertisers have not obtained specific consent from individuals, they cannot market to them in any shape or form.

Digital Marketing Mistakes: What To Avoid When it Comes to Marketing Your Brand Online
Forbes (9/8)
Many of us leap to conclusions about why something is or isn’t performing without doing the proper legwork to find out for sure. Leaping to conclusions about what works and what doesn’t is a  mistake that can have serious ramifications for the success of campaigns.

The Holy Grail of Engagement Starts with Your Employees
Marketing Land (9/7)
In the 'Engagement Economy,' employee engagement is the tip of the spear. Done right, engagement is a continuum of goodwill, value and reciprocity. Think about it: employees -> customers -> prospects -> partners -> shareholders. If your employees are not engaged, you’re stuck in the starting gate.

iPhone 8 Rumors: Production Delays May Mean the New iPhone Will Be Hard to Find
Macworld (9/7)
Apple is still selling tens of millions of iPhone 7s every month—but all everyone can talk about is what’s coming next. So if you passed on the iPhone 7 to wait for the iPhone 8—or the iPhone 7S or whatever name Apple decides to use—it sounds like the next phone could be the design refresh you were waiting for. Just don’t expect the headphone jack to return.


The 16 Biggest Data Breaches of the 21st Century
CSO (9/7)
“Data breaches happen daily, in too many places at once to keep count. But what constitutes a huge breach versus a small one? CSO compiled a list of 16 of the biggest or most significant breaches of the 21st century.”

Avoid Programmatic Fraud with These Strategic Tips
Marketing Land (9/7)
Although it may seem as though your anti-fraud choices are limited, marketers, in fact, have many. Savvy marketers use the tools at their disposal to limit their programmatic campaigns’ exposure to fraud. Specifically, they make the following smart strategy decisions that fuel both design and execution in anti-fraud initiatives.”

Research Insights
Two In Three Americans Now Access News Via Social Media, Often Multiple Ones
MediaPost (9/7)
The study, which is based on a survey of 4,971 adults, conducted Aug. 8-21, with 4,971, found that, for the first time, more than half (55%) of Americans age 50 and older say they get news from social media outlets. That represents a 10 percentage point increase from Pew’s last survey on the topic in 2016.

Tech Improves Mobile Download Speeds, T-Mobile Provides Fastest Speed
MediaPost (9/7)
To the delight of publishers, platforms and their ad partners, average domestic mobile download speeds increased by 19% over the past year. This past year, T-Mobile led its rivals in terms of both overall speeds and acceptable speeds at a national level, while providing the fastest service in 40% of the largest cities from coast to coast.

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