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September 1, 2017

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Top Stories
 
Microsoft Chasing European Startups for Future Cloud Business
Bloomberg (9/1)
Under prior acceleration programs in Berlin and other cities, the company brought groups of startups into its offices for coaching and sale help. But younger companies with less mature products weren’t always ready to take advantage of connections made by Microsoft’s sales staff, said Zack Weisfeld, who heads Microsoft’s global accelerator programs. 
 

It’s Happening: Apple Announces September 12 Event
Macworld (8/31)
Traditionally, Apple’s early fall event showcases new iPhone models. Reports have stated that Apple will release three iPhone models, two models that are upgrades to the iPhone 7, and a new “premier” iPhone that has been rumored to feature an OLED display surrounded by a thin bezel, facial recognition, new hardware interface and more.
 

Google to Test Creating Ad Variations For Advertisers In AdWords Campaigns
MediaPost (8/31)
The AdWords feature is designed to improve campaign performance by adding new variations of a brand's existing ads to the marketer's ad groups, but some agencies and brands feel they will lose control of their campaigns.


Instagram Opens Up ‘Stories’ on Web to Fuel International Growth
Bloomberg (8/31)
The number of people accessing Instagram through the web, instead of an app, is growing, the company said. More than 80 percent of its users are outside the U.S., where the relative cost of internet and mobile data access is sometimes higher.

 

Industry Perspectives
 
Consider These Five Things Before Tiering Data To The Cloud
Forbes (9/1)
Many organizations keep all their data on-premises to ensure they comply with local data residency regulations. Often, enterprises don't want to keep their data longer than they have to because of storage costs, but some organizations manage digital assets and keep data practically indefinitely. That creates a huge data storage need.
 

B2B Marketers Should Act More Like B2C Brands
AdExchanger (9/1)
The influx of behavioral, social and mobile data is blurring the lines between these two marketing disciplines, and while B2C certainly stands to benefit, it’s B2B marketing that is undergoing a complete makeover. A number of easily transferable B2C tactics will help B2B marketers adopt more personalized marketing.


How Gannett is Growing Its Events Business
Digiday (8/31)
The push into events comes as the publisher struggles, along with its newspaper peers, with the decline of the print advertising market. Gannett reported second-quarter print advertising revenues fell 16 percent year over year. Events can mitigate those losses, but they also serve to deepen the relationships Gannett’s local titles have with advertisers.


4 Customer Support Touchpoints You Might Be Overlooking
Business 2 Community (8/31)
For good reason, companies often look first to customer support when searching for gaps in the customer experience, but they rarely look in the right places. They see support metrics—like time to first response and customer satisfaction score—and attribute them to agent performance alone, when they should consider the support experience as a whole.


 
Research Insights
 
74% of Consumers Overwhelmed By Email Overload, Says Survey
MediaPost (8/31)
The survey of 1,068 U.S. adults suggests that email is a constant companion and stress-inducer in American lives. Nearly half of respondents admitted to worrying about missing important emails due to inbox overload, and 33% of respondents said they felt stressed when they receive too many emails.
 

IDC: Wearables Grew 10.3% in Q2 2017, Xiaomi Leads Apple and Fitbit as Samsung Drops Out of Top 5
VentureBeat (8/31)
Mobile companies shipped a total of 26.3 million wearables worldwide last quarter. That number is up 10.3 percent from the 23.8 million units shipped in Q2 2016. The latest figures come from IDC, which found that all five of the top companies managed to ship at least a million units. 


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