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May 25, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Facebook Inks Video Deals with BuzzFeed and Vox to Challenge YouTube
VentureBeat (5/24)
Facebook’s move to acquire and license original content is the latest in its push to attract more advertising dollars, putting the company in head-to-head competition with Alphabet’s YouTube Red, Snapchat’s Discover feature, and traditional television networks.
 

HP Inc. Sales Show Momentum as Both PCs, Printer Units Grow
Bloomberg (5/24)
Revenue rose 6.9 percent to $12.4 billion in the period that ended in April, topping analysts’ estimates for the fourth consecutive quarter. HP also gave a forecast for third-quarter profit that may exceed projections and raised its outlook for the fiscal year.


Amazon Brings Live Broadcasting to Europe to Compete with Sky, Facebook and Netflix
CNBC (5/23)
The service Amazon Channels, which was previously launched in the U.S., allows customers to pick and choose subscriptions from a list of 40 different channels, including Discovery, MGM, and Eurosport Player, without having to sign up for a bundle of programs or enter a long contract."

 

Promoted Content
 
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Institute, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

Sponsored by IDG

 
Industry Perspectives
 
‘The Days of Captive Supply Are Gone’: 5 Things to Know About Server-Side Bidding
Digiday (5/25)
Some ad tech vendors were caught on the hop by publishers’ swift push toward server-side bidding. Others dragged their feet. But now, everyone is seemingly in on it. The market has realized server-side is the best evolution of header bidding, according to Amir Malik, pending programmatic chief for Accenture.
 

One Year and Counting, and Still Almost 25% of Marketers Have Yet to Act on GDPR
The Drum (5/25)
It is exactly one year until the new EU-wide General Data Protection Regulations (GDPR) regulations come into force. But according to a survey from the Direct Marketing Association (DMA) released today, a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline.


Facebook Outlines the 3 Steps It Will Take to Address Viewability
Adweek (5/24)
Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week.
 

Intel’s Plan to Thunderbolt 3 All of the Things
Wired (5/24)
“Nearly two years ago, Intel gave a major boost to Thunderbolt, its zippy hardware interface, by embracing USB-C, the do-it-all port that will eventually eat the world. Now, the company’s attempting another kickstart, this time focusing on making Thunderbolt available to anyone who wants it.


Amazon Web Services Sets a Lure for Java Programmers
Network World (5/23)
James Gosling, the father of Java, revealed his new employer on his Facebook page with the words: 'It's time for a change. I'm leaving Boeing Defense (nee Liquid Robotics), with many fond memories. Today I start a new Adventure at Amazon Web Services.'
 
 

Understanding the Benefits and Threats When Building an IoT Strategy
CIO (5/22)
The Internet of Things (IoT) market continues to gain momentum, both growing in total connections and into new business and consumer application segments, but still CIOs and other IT leaders diverge on what are the real benefits of this technologies for the business and, mainly, what are the potential risks.

 
Resesarch Insights
 
Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
MediaPost (5/24)
Advertising spending should increase by 10% or more this year, but a study released Wednesday by the Association of National Advertisers (ANA) and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017 -- down 10% from the $7.2 billion reported in 2016.

 

Ransomware Damages Rise 15X in 2 Years to Hit $5 Billion in 2017
CSO (5/23)
While the percentage of ransom victims who pay Bitcoin to hackers in hopes of reclaiming their data appears to be on the decline, the total damage costs in connection to ransomware attacks is skyrocketing. Ransom payouts are the least of all damage cost contributors.

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