Tech & Marketing News from IDG

April 13, 2017

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CIO (4/13)

The company’s head of mobile DJ Koh said at a media event in South Korea on Thursday that pre-orders for the Galaxy S8 and S8+ had outstripped those for its predecessors, the Galaxy S7 and Galaxy S7 edge, which were launched in March last year.

CIO (4/13)

Salesforce announced it would spend an additional $3 million to further equalize pay for its approximately 25,000 worldwide employees. Google -- well, let's put off the bad news for just a little bit longer, shall we, and focus on the positive?

Bloomberg (4/12)

The two companies had agreed to enter binding arbitration to settle claims by BlackBerry that it was owed refunds on technology licensing fees prepaid to the chipmaker. The announcement sent BlackBerry shares up as much as 19 percent in New York, the most intraday since January 2015.


Bloomberg (4/12)

Western Digital’s contentions may add another potential roadblock to the troubled process of finding a buyer for Toshiba’s chip unit. The Japanese company needs cash to help shore up finances hurt by losses from its Westinghouse nuclear business and has warned that its very survival is at risk.

Network World (4/12)

Microsoft’s cost calculation is driven in part by the Azure Hybrid Use Benefit, which lets customers apply their existing Windows Server licenses with Software Assurance to virtual machines running in Microsoft’s cloud. That means customers only have to pay the base price for the compute resources they use.

Network World (4/12)

With a well-documented technology skills shortage in effect, such as in cybersecurity, it’s no surprise that tech companies are paying employees at a higher than average level. Though note that this report highlights the median compensation of all employees at these companies, not just those who have tech jobs at tech companies.





Bloomberg (4/12)

Changes ushered in by artificial intelligence and machine learning will help the companies that embrace them and put up barriers for those who don’t, the world’s second-richest man wrote in a 1,700-word letter released Wednesday.

The Drum (4/12)

A survey of 2,000 consumers across the UK and France Research from Morar Consulting, commissioned by Mailjet in March 2017, gauged peoples’ perception of online services and social networks. With market leader Facebook now seemingly introducing a new feature on a daily basis, it appears that services have to be mobile to survive.

Digiday (4/12)

Programmatic advertising may have been through the ringer in the last few months, but advertisers haven’t fallen out of love with the method of trading. Nor are they likely to, if the Interactive Advertising Bureau UK and PricewaterhouseCoopers  latest annual digital spending report is anything to go by.

VentureBeat (4/11)

Bots lend themselves well to customer conversations in messaging apps for several reasons. The experience is highly personalized. It’s asynchronous so customers can respond when they want to. It keeps a history of the conversation, and the customer can even, say, send it a picture of the broken item to illustrate their problem.




The Drum (4/12)

With mobile apps now accounting for 84.9% of total mobile time spent, 10.3% more time spent using mobile apps than last year among US adults, the number of apps used is in decline dropping from an average of 21 apps per month on smartphones used in 2016, to 20 this year, eMarketer reports.



VentureBeat (4/12)

The new study examines the techniques and strategies used by the most successful developers with the largest number of monthly active users, and it reveals that video is the critical element they are using to drive interest, buzz, and downloads.

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