Tech & Marketing News from IDG

April 25, 2017

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Bloomberg (4/25)

First-quarter revenue rose 12 percent to 5.29 billion euros ($5.7 billion), SAP reported Tuesday, compared with the 5.16 billion-euro estimate of analysts surveyed by Bloomberg. Operating profit, excluding share-based compensation, amortization and other charges, was 1.2 billion euros, compared with the average estimate of 1.23 billion euros.


CIO (4/24)

Oracle did not immediately comment on the posts and on how the new organization would operate as a startup. The new unit appears to be closely linked to the company's immediate business goals with the director, for example, 'measured on key metrics around revenue, pipeline, new innovations, talent development and customer success.'

MediaPost (4/24)

MediaLink, the marketing and media services oriented management consultancy that was recently acquired by Ascential plc, has named Dana Anderson CMO. Anderson, who most recently was senior vice president and CMO of consumer marketer Mondelez International, will focus on marketing Medialink’s services to Fortune 500 marketers.


The Drum ( 4/24)

The main challenge for B2B agencies, according to founding agency Avaus’ Emma Storbacka, is that agencies need to not only adopt new marketing technology but learn how to work with it to drive business results.

The Drum (4/24)

Management consultancies are also increasing their competition in the market; with the only exception of IBM did deals in Q1 2017. The buyer market continues to expand with new entrants such as The Gotcha Group and Groupe Marc De Lacharrière SA making multiple acquisitions for the first time.

Adweek (4/24)

Snapchat wants brands to buy a lot of geofilters that layer fun text and graphics over users’ photos and videos. On Monday, the app opened up its API (application programming interface) a bit more, letting brands buy the location-based promos automatically.





Digiday (4/25)

A trial version of the program launched in August with established media publishers including The New Yorker, The Wall Street Journal and the Chicago Tribune, plus digital media purveyors like Sling TV, Creativebug and Headspace.



Adweek (4/24)

“Data itself is not the key to addressable marketing and better business outcomes—quality data is. Data becomes obsolete quickly, yet many providers continue to use stale data because it provides the illusion of scale. The only data that matters is accurate data.

Marketing Land (4/24)

When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it might even be the only impression they have.

Adweek (4/24)

“While bots might seem like just another extension on social media, there is still a lot to figure out in terms of performance and measurement. And just like the early days of social media, understanding what clicks and what doesn’t is still a work in progress.

Network World (4/24)

Patching operating systems and applications is a surefire way to block some attacks.  But you need to do more than blast out auto updates. Here are seven patch management best practices that take your organization’s cybersecurity to the next level.




eMarketer (4/24)

The good news is that the UK seems to be doing better than average when some of those scores are tallied, though recent high-profile news stories show there's still more to be done.



eMarketer (4/24)

Last year, communication preferences were dominated by two channels: texting and email. In 2016, nearly half of US internet users surveyed said they preferred to receive loyalty-related communications via SMS. In addition, roughly one quarter of respondents said they preferred email.

IDC (4/21)

The return to positive territory shows a clear stabilization of the traditional PC market in EMEA. Memory and SSD shortages caused backlogs last year and some shipments could not be fulfilled earlier than 2017Q1.

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