---
title: Tech & Marketing News from IDG (April 28)
---

 Microsoft Q3 earnings beat expectations, boosted by cloud services; Intel CEO says higher-than-expected prices helped drive Q1 profit growth

| View in Browser Tech & Marketing News from IDG April 28, 2017    Microsoft Q3 Earnings Beat Expectations, Boosted By Cloud Services MediaPost (4/27) “'Strong execution and demand for our cloud-based services drove our commercial cloud annualized revenue run rate to more than $15.2 billion,' Amy Hood, EVP and CFO at Microsoft, said in an earnings statement.”     AWS Grabs $3.66 Billion in Revenue in Q1, 42% More Than Last Year VentureBeat (4/27) “In disclosing its financial results for the first quarter of this year today, ecommerce company Amazon said that its Amazon Web Services (AWS) public cloud business brought in $890 million in operating income on $3.66 billion in revenue during the quarter.”   IDC: Smartphone Shipments Up 4.3% in Q1 2017, Apple Gains on Samsung But Both Lose to Chinese Firms The Drum (4/27) “Smartphone vendors shipped a total of 347.4 million smartphones worldwide last quarter, up 4.3 percent from the 332.9 million units in Q1 2016. Looking at the top five vendors, Samsung and Apple both lost share while Huawei, Oppo, and Vivo all grew.”     BlackBerry KEYone Sales Delayed a Month to Meet Demand, TCL CEO Says Computerworld (4/27) “The delay isn't expected to hurt sales much, analysts said, partly because there are 275 million BlackBerry customers worldwide — many of whom may want a newer phone with physical keys. Hardware keyboards have been a hit for years in countries like India and Indonesia, which are mainstays of the BlackBerry and BlackBerry Messenger.”         Intel CEO Says Higher-Than-Expected Prices Helped Drive Q1 Profit Growth VentureBeat (4/27) “The earnings come at an interesting time for the world’s largest chip maker, which faces competition from Qualcomm in mobile, artificial intelligence from Nvidia, and core PC microprocessors from Advanced Micro Devices, which just launched its speedy Ryzen desktop processors.”     F5’s New CEO Shares His Early Impressions, His Vision for the App Delivery Powerhouse CIO (4/27) “'The environment and the way customers consume our technologies is evolving, and we want to be leading our customers into that change and that implies taking some risks, making some bold moves, doing the right development organically.'”     Content Marketing Opportunities to Explore: Stats Roundup Business 2 Community (4/27) “Despite the high adoption rate, marketers still struggle to get content marketing right. Marketers still find it difficult to generate leads from content. And as more and more companies produce content, it has become harder to stand out from the noise.”     Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle Adweek (4/27) “Founded by John Sculley, former CEO of Apple and president of Pepsi, and David Steinberg, the New York-based firm’s software helps clients like Quaker, American Airlines and Sprint manage their data through a marketing cloud.”     Two Thirds of Big Brands Say They Will Increase Ad Spend Despite Ongoing Brand Safety Concerns The Drum (4/27) “Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.”        'Less Than 10% of Marketing Decision-Makers Are Certain How to Implement Content Marketing', Reveal Zazzle Results for 2017 The Drum (4/27) “While there are rafts of fantastic specialists across social, search and now even influencer channels, very few are able to bring lots of experience with them into content strategy. The result is holes the size of solar systems in plans.”     New Security Research Highlights the Relationship Between Security Structure, Company Size & Business Decisions IDG Enterprise (4/27) “Security continues to be a top business focus, and the study sought to better understand the security projects organizations are focused on, as well as the issues that will demand the most time and strategic response from security and IT teams.”     57% Of Video Viewers Discover Content Through Search MediaPost (4/27) “The findings suggest that viewers know what they want when it comes to ads. For videos 1 minute or less in length, 64% of consumers expect the pre-roll ad to be less than 15 seconds. Only 9% of consumers expect a 30- to-60-second pre-roll ad.”     Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
| --- |