Tech & Marketing News from IDG

April 28, 2017

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MediaPost (4/27)

“'Strong execution and demand for our cloud-based services drove our commercial cloud annualized revenue run rate to more than $15.2 billion,' Amy Hood, EVP and CFO at Microsoft, said in an earnings statement.

VentureBeat (4/27)

In disclosing its financial results for the first quarter of this year today, ecommerce company Amazon said that its Amazon Web Services (AWS) public cloud business brought in $890 million in operating income on $3.66 billion in revenue during the quarter.


The Drum (4/27)

Smartphone vendors shipped a total of 347.4 million smartphones worldwide last quarter, up 4.3 percent from the 332.9 million units in Q1 2016. Looking at the top five vendors, Samsung and Apple both lost share while Huawei, Oppo, and Vivo all grew.

Computerworld (4/27)

The delay isn't expected to hurt sales much, analysts said, partly because there are 275 million BlackBerry customers worldwide — many of whom may want a newer phone with physical keys. Hardware keyboards have been a hit for years in countries like India and Indonesia, which are mainstays of the BlackBerry and BlackBerry Messenger.





VentureBeat (4/27)

The earnings come at an interesting time for the world’s largest chip maker, which faces competition from Qualcomm in mobile, artificial intelligence from Nvidia, and core PC microprocessors from Advanced Micro Devices, which just launched its speedy Ryzen desktop processors.



CIO (4/27)

“'The environment and the way customers consume our technologies is evolving, and we want to be leading our customers into that change and that implies taking some risks, making some bold moves, doing the right development organically.'

Business 2 Community (4/27)

Despite the high adoption rate, marketers still struggle to get content marketing right. Marketers still find it difficult to generate leads from content. And as more and more companies produce content, it has become harder to stand out from the noise.

Adweek (4/27)

Founded by John Sculley, former CEO of Apple and president of Pepsi, and David Steinberg, the New York-based firm’s software helps clients like Quaker, American Airlines and Sprint manage their data through a marketing cloud.

The Drum (4/27)

Two thirds of big brands have committed to increasing online ad spend despite ongoing concerns around ad fraud and misplacement, according to a study conducted by the World Federation of Advertisers and Ebiquity.




The Drum (4/27)

While there are rafts of fantastic specialists across social, search and now even influencer channels, very few are able to bring lots of experience with them into content strategy. The result is holes the size of solar systems in plans.



IDG Enterprise (4/27)

Security continues to be a top business focus, and the study sought to better understand the security projects organizations are focused on, as well as the issues that will demand the most time and strategic response from security and IT teams.

MediaPost (4/27)

The findings suggest that viewers know what they want when it comes to ads. For videos 1 minute or less in length, 64% of consumers expect the pre-roll ad to be less than 15 seconds. Only 9% of consumers expect a 30- to-60-second pre-roll ad.

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