Tech & Marketing News from IDG

April 7, 2017

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CIO (4/6)

Samsung has not had a new flagship smartphone on the shelves ever since it stopped production of the Note7 in October. The company now has its hopes for the high-end of the smartphone market pinned on the new Galaxy S8 and S8+, which are expected to reach shelves later this month.


VentureBeat (4/6)

In addition to providing what’s available for free, Google’s service will include features that are only available with the startup’s high-end subscriptions, like graph analytics, alerts, and commercial support. The service will arrive in the second half of 2017.”

MediaPost (4/6)

Grapeshot makes real-time technology that scans a Web page for objectionable content before an ad is ever shown. Adobe said it’s offering Grapeshot’s filters, along with similar filters provided by its existing brand-safety partners (Integral Ad Science, Proximic and WhiteOps), to clients for free through the end of June of 2017.


Computerworld (4/6)

Twitter is suing the U.S. Department of Homeland Security and alleging the government is misusing an investigative tool as part of an internal witch-hunt to uncover who is behind a Twitter account critical of the immigration service.

MediaPost (4/6)

comScore notes that Google will use a 'proprietary brand safety engine' built into its Campaign Essentials suite of tools that will validate and monitor patterns and text that identifies content. It aims to prevent brand advertisements from serving up on terrorism-related pages.

Network World (4/6)

“Tejas Vashi, senior director, product strategy and marketing for Learning@Cisco, said the digital network requires new skills and network engineers need to adapt to rapidly evolving technologies in analytics, software-defined networking, mobility, security and virtualization and cloud services.





Adweek (4/6)

The tools come as Facebook continues to assure advertisers that their ads are performing as Facebook says they are after the revelation in 2016 that the tech company inflated video viewing numbers for as long as two years.”

Marketing Land (4/6)

A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with one of their ads on the mobile app. And a new ad-buying option lets mobile app marketers price their bids on Snapchat’s app-install ads in a way that makes it more likely the ads will get people to install their apps.

Adweek (4/6)

“The dashboard extension allows contributors and editors to seamlessly blend in related advertising. Forbes chief product officer Lewis Dvorkin provides a solid example of what the outlet’s new 'co-storytelling' tools uniting the editorial and advertising sides will look like in the palm of a consumer’s hand.

CSO (4/6)

Google is one company that lives and dies in the web, so for many reasons, they need to care -- a lot -- about browser security. That was the focus of engineering lead for Chrome Security at Google, Justin Schuh's keynote speech at this year's Infiltrate 2017 conference.

Adweek (4/6)

Fitting perfectly into the theme of Marketing In An Interruptive World put forth by Adweek and Bloomberg Media at a business breakfast last week, Kimberly Kadlec, Visa’s svp of Visa’s global marketing platform, explained the cautions that marketers need to take when wading into mobile waters. [video]




IDC (4/6)

Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 9.2% year over year to $32.6 billion in 2016, with vendor revenue for the fourth quarter (4Q16) growing at 7.3% to $9.2 billion.

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