Tech & Marketing News from IDG

April 21, 2017

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Google Introduces Fully-Automated ‘Smart’ Display Campaigns

Marketing Land (4/20)

The new campaign type applies machine learning to all aspects of campaign optimization.

AdExchanger (4/21)

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs.

MediaPost (4/20)

The ad-blocking feature could switch on by default and filter out ads that Google algorithms deem a bad experience for users, based on a list of ad standards recently released by the Coalition for Better Ads.
Snap Reportedly Buys Geofilter Patent that Could Protect it Against Facebook

The Verge (4/21)

Snap has reportedly signed a deal worth $7.7 million to get its hands on a patent for geofilters — the localized filters whose sale to advertisers provides the company with a chunk of its revenue.

MediaPost (4/21)

“Email is already a highly favoured marketing channel. Throw online and mobile payments, direct through email, into the equation and you have an e-commerce and m-commerce revolution in the wings.
Elon Musk’s Neuralink Wants to Turn Cloud-Based AI into an Extension of Our Brains

TechCrunch (4/21)

Elon Musk has been working on a Neuralink, a human-computer brain interface company, in whatever spare moments he has between running Tesla and also running SpaceX.





Marketing Land (4/20)

Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out?

MediaPost (4/20)

Here are the top four advertising/marketing AI tech startups, as agreed on by CB Insights and Fortune magazine.

'What all crowds of storytelling shows generally want is for someone to come up there and just be human'

MediaBriefing (4/20)

Notably, not only has The Economist managed to increase its revenue from circulation over the past year, it has also managed to increase the profit on those circulation sales as well, due to behind-the-scenes redesigns of subscriber management and circulation systems. (4/20)

Check out this advice which explains how this more traditional communication channel can help you reach your audience

The Drum (4/20)

You could never tell Dentsu Aegis’ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo.

Marketing Land (4/20)

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later.



What it Takes to Be a Security Consultant


IT security consultants tend to be busy people. Given the widespread shortage of professionals with skills in many different aspects of cybersecurity, organizations frequently need help from outside experts.



MediaPost (4/20)

“The number of US mobile-offer users grew 11% to 104 million in 2016. Usage is especially skyrocketing with millennials.



Digiday (4/20)

A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. 


Social Users Turn Away From 'Interruptive' Ads

MediaPost (4/20)

As Twitter demonstrated earlier this week, social networks haven't given up on in-stream video ads, and similarly "interruptive" brand experiences.




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