Tech & Marketing News from IDG

April 24, 2017

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Marketing Land (4/24)

Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.

TechCrunch (4/24)

Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager.

Digiday (4/24)

Proving content can work in a digital realm reduces some of the risks in commissioning.




The 10 Things in Advertising You Need to Know Today

Business Insider (4/24)

5. Facebook is under pressure to get AR right. If it doesn't, the company runs the risk of the same thing happening to it that happened with mobile...

Digiday (4/24)

The word on the street was that Google was pursuing an ad blocker for its Chrome browser.



AdExchanger (4/24)

While in the past, media and entertainment providers had only a few channels to deliver content to consumers, today content can be consumed virtually anywhere, anytime and...

AdExchanger (4/24)

As header bidding grows, ad exchanges are sending more ad impressions per second and DSPs must evaluate more impressions than ever. The massive uptick in volume, which far outpaces programmatic revenue growth, is straining ad tech infrastructure.

Network World (4/24)

Blockchain sounds like a way to keep boats anchored, which isn't a bad analogy, considering what the technology purports to do.
In Big Media Reviews, It’s The Little Things That Matter

AdExchanger (4/24)

Essentially, poor ad tech can result in a false negative, which leads to client confusion about what is working or not working.

Network World (4/24)

“New and evolving technologies are rapidly reshaping how we work—offering creative opportunities for developers who are willing to pivot and adopt new skills.




Enterprise Times (4/24)

The survey pulls together some interesting research that will help strengthen the hand of ad blockers. It will also get the attention of privacy advocates after 55% of people said they had not consented to the use of their contact details.



MediaPost (4/24)

Nielsen Consumer and Media Insights (CMI) data shows that in the past 12 months, the number of wearable technology owners has almost doubled.




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