August 1, 2017

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Top Stories
Reddit Plans Major Site Redesign After Raising $200 million at $1.8 billion Valuation
VentureBeat (8/1)
“Reddit has landed its largest funding round ever as it expands its ad business to generate more revenue from a growing user base. The company plans to spend some of the new funding on redesigning its main website, including rewriting all of the site’s decade-old code to deliver a continuous feed with more visuals to draw in users.”

Google Facing Possible Regulatory Review Over Offline Tracking
The Drum (8/1)
“Google is bracing itself for a fresh regulatory review after privacy campaign group Epic lodged a complaint with America’s Federal Trade Commission in a bid to stop the tech giant’s Store Sales Measurement service.”


Microsoft is Getting its Own AI-Powered Photo Search
Engadget (7/28)
“Microsoft's upcoming Photos app is getting AI image search so that it can spot and classify objects, much like Google Photos and Apple Photos can. It will then use a cloud-based image recognition algorithm to pick and sort out those items in your photo collection, much as the rival apps do.”

Industry Perspectives
Agencies Build Crowdsourcing And Automation Into The Media Plan
AdExchanger (8/1)
“Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across many marketing disciplines. They are incorporating connections, collaboration and automation.”

Hackers Claim Credit for Alleged Hack at Mandiant, Publish Dox on Analyst (7/31)
“Late Sunday evening, someone posted details alleged to have come from a compromised system maintained by Adi Peretz, a Senior Threat Intelligence Analyst at Mandiant. The leak appears to center on a single analyst, however, because of the wide-reaching compromise of both business and personal accounts, the risk (and real fear) is that the attackers have extended their reach beyond a single employee.”

Protecting Your Brand’s Ads on Facebook — Because there IS such a Thing as Bad Publicity
Marketing Land (7/28)
“Facebook is using multiple sites to promote your ads and unfortunately these ads may appear next to concerning content. Here is a review of the mechanisms which allow these reputation-damaging mistakes to take place on Facebook, and what advertisers and agencies can be doing to avoid them.”

Research Insights
The Leading Cloud Providers Continue to Run Away with the Market
Synergy Research Group (7/27)
“New Q2 data from Synergy Research Group shows that the four leading cloud providers all continue to maintain or grow their share of the worldwide cloud infrastructure services market. Continuing recent trends, it is the lower ranked sized cloud providers who in aggregate are losing share to the market leaders.”

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