August 3, 2017

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Someone has Emptied the Ransom Accounts from the WannaCry Attack
CNN (8/3)
“For months, the ransom money from the massive WannaCry cyberattack sat untouched in online accounts. Now, someone has moved more than $140,000 worth of digital currency bitcoin.”

The Impact of GDPR on Marketing Technology and Cybersecurity
Marketing Land (8/2)
“The GDPR will have a massive impact on the martech landscape in Europe, and not everyone is going to survive. The whole thing is very Darwinian: those who adapt to the new environment will prosper, and those who don’t will go extinct. It’s as simple as that.”

FT Staff Demands Newspaper's Owners Close Gender Pay Gap by 2020
Bloomberg (8/2)
“Staff at Nikkei Inc.’s Financial Times newspaper said they would support strike action if it hadn’t closed its gender pay gap by 2020, adding pressure to management to address salary disparities.”


Following in Google’s Footsteps, Facebook Tweaks its Mobile News Feed to Show More Fast-Loading Stories
VentureBeat (8/2)
“Google has spent the past few years obsessing with how best to optimize its mobile search experience. In fact, the company unveiled the open source Accelerated Mobile Pages (AMP) Project in October 2015, and then proceeded to push it across its various properties, all the while making it faster and faster. It’s been so successful that even Facebook’s Instant Articles is adopting AMP.”

Industry Perspectives

Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
AdWeek (8/2)
“Today, awareness matters because of a preponderance of content and advertising clutter, buffeted by the usual suspects: fragmentation, social media and native advertising. People are seeing and hearing advertising messages from an almost unlimited number of products and brands all day long.”


How Two Brothers Turned Seven Lines of Code Into a $9.2 Billion Startup
Bloomberg (8/1)
“Their company, Stripe Inc., built software that businesses could plug into websites and apps to instantly connect with credit card and banking systems and receive payments. The product was a hit with Silicon Valley startups. Over the past couple of weeks, Stripe began handling a large portion of Amazon’s transactions. ”
Research Insights
Smartphone Volumes Decline Slightly in the Second Quarter of 2017 Amid Anticipation of Strong Second Half Product Launches, According to IDC
IDC (8/2)
“While the smartphone industry contracted slightly in the second quarter, it is worth noting that the leading vendors all saw positive shipment growth. Samsung and Apple both held shares relatively constant from the second quarter a year ago, while the other three vendors rounding out the top 5 – Huawei, OPPO, and Xiaomi – all grew shares.”

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