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Top Stories IAB Appoints Dennis Buchheim General Manager Of IAB Tech Lab MediaPost (8/4) “The IAB said Buchheim will continue to support the Data Center of Excellence on projects such as identity, data quality, and the automation framework. He will also participate in future Data Center of Excellence Board meetings.”
Microsoft Just Officially Listed AI as One of its Top Priorities, Replacing Mobile CNBC (8/2) “'Our strategic vision is to compete and grow by building best-in-class platforms and productivity services for an intelligent cloud and an intelligent edge infused with AI,' the company wrote in the annual report, which was released on Wednesday.”
Industry Perspectives Why Companies Needs to Embrace Augmented Reality Computerworld (8/4) “As AR becomes more prominent and widespread, it will become an increasingly valuable -- and ultimately necessary -- component of enterprise apps. So IT departments and enterprise developers need to start thinking now about how best to integrate AR and capitalize on its potential.”
Five Questions to Ask Yourself Before You Launch Your Product Forbes (8/4) “With new products, particularly tech products, consumers like to touch the product before they buy it. They want to feel it, play with it, try out how it works, and see if it works for them. Therefore, startups have to understand the customer journey required when it comes to new products and brands.”
How AI, AR, and VR are Making Travel More Convenient VentureBeat (8/3) “Business travel, as well, is positioned for the application of AI techniques. You can take photos of a stack of receipts on your smartphone; optical character recognition software codifies expense amounts and currencies, while machine learning algorithms pick out nuances like categories and spending patterns.”
Research Insights Digital Transformation Projects Rank High in Importance to Marketing Leaders eMarketer (8/4) “The research from Couchbase, an open-source software company, found that improving customer experiences and increasing profitability of services and products are widely considered some of the important benefits of digital transformation.”
