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Top Stories China Will Spend $1.5 Trillion on Foreign Companies in a Decade: Report Bloomberg (8/8) “The success of China’s bidders will depend on their ability to overcome foreign countries’ concerns about national security and interest, which contributed to the failure of as much as $75 billion in announced outbound deals last year. China may also have to bow to international pressure to liberalize its markets, it said.”
AT&T To Sunset 'Time Warner' Brand, Bests It In Consumer Credibility MediaPost (8/7) “It’s not the first time a major brand has gone away as the result of a merger. Amoco disappeared when BP acquired the company, as did US Airways when the company merged with American Airlines. MCI took a hike when the telecom company was purchased by Verizon.”
Google Fires Author of Divisive Memo on Gender Differences Bloomberg (8/7) “Earlier on Monday, Google CEO Sundar Pichai sent a note to employees that said portions of the memo 'violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace.' But he didn’t say if the company was taking action against the employee.”
Report: Apple Will Release an LTE-Enabled Apple Watch This Fall Macworld (8/4) “The report says Intel will be supplying the LTE chips for the new watch, a continuation of Apple’s quest for separation from Qualcomm as its primary modem supplier. Apple began using Intel modems for some iPhone 7 models in an effort to reduce its reliance on Qualcomm.”
Industry Perspectives 5 Secrets of Highly Effective IoT Strategies CIO (8/8) “The idea of connecting hundreds or thousands of products, corporate assets and other 'things' via the internet to gather valuable data is a compelling proposition for companies in a variety of industries. But building an effective IoT strategy isn’t simple – it involves a lot of moving parts that present a number of major challenges."
Don’t Waste Your Time with a Hybrid Cloud InfoWorld (8/8) “The problem with hybrid clouds is that they are typically defined to be paired private and public clouds, which is the correct definition. The problem with this architecture is that they have the concept of 'private cloud' in the architecture, and that dog does not seem to hunt anymore. ”
These 4 CMOs Are Transforming Marketing in a Multichannel World Adweek (8/7) “As brand execs think more about the convergence of CMO and CIO roles, the reality is that marketing chiefs are now 'CMTOs'. At more than 30 percent of organizations, Gartner found some portions of sales, IT and customer experience report into the CMO, while 62 percent of companies said CMOs are responsible for digital commerce.”
IBM’s New Tool Boosts Deep Learning Speed, But Only for Its Hardware VentureBeat (8/7) “The key issue IBM is trying to solve is that of networking bottlenecks in distributed deep learning systems. While it’s possible to spread the computational load for training a deep neural network out over many computers, that process becomes less and less efficient because of high-latency connections between the hardware doing the actual computation.”
The Future Of Programmatic And Video: An Inventory Explosion, More Blocked Ads Or Stifling Complexity? AdExchanger (8/7) “As a result of programmatic buying gaining traction in the video market, some industry analysts now predict the same kind of dramatic growth for video as occurred in the display market, where programmatic dominates. But there are reasons to believe that video is different and programmatic won’t completely take over sales in that sphere.”
Unified Data Simplifies Post-Event Email Marketing Efforts MediaPost (8/7) “There has been a tremendous amount of growth in the event industry, according to Michelle Wyatt, CEO of cloud-based event management software company CadmiumCD. Wyatt says events have become a revenue and engagement tool for both B2B and B2C marketers, particularly for corporations and associations.”
Research Insights Why Few Ad Buyers Are Satisfied with Their Programmatic Training Digiday (8/7) “In an Adobe survey of 600 brands and agencies, due out Aug. 7, only 18 percent of respondents were 'very satisfied' with their programmatic training. About half of the participants said they probably wouldn’t recommend the training courses they took.”
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