Tech & Marketing News from IDG

February 10, 2017

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MediaPost (2/9)

The latest evidence was provided today when the company reported it was taking a roughly $1.5 billion impairment charge for 2016, mostly against Publicis.Sapient, the division the firm created to house its key digital properties.


Adweek (2/9)

The company said video now makes up the largest portion of advertising revenue, which Twitter said was largely driven in part by the company’s bets on live video and accompanying video ad formats. Total revenue for the quarter was $717 million—up just 1 percent from fourth-quarter 2015.

Bloomberg (2/9)

Details of the deal were released Thursday in an update to Snap’s initial public offering documents. Snap will pay Amazon $50 million in 2017 and then spend progressively more on the e-commerce giant’s cloud and infrastructure services through 2021.

Computerworld (2/9)

China accounts for a third of worldwide smartphone shipments. Buyers in the market are leaning toward local brands like Huawei, Oppo, Vivo and Xiaomi, which formed the top four smartphone vendors in China in 2016, according to Canalys.”

Network World (2/9)

On Thursday, Nokia offered to buy Finnish neighbor Comptel, which develops software to help network operators manage their networks and deliver additional services. Nokia said the deal, valuing Comptel at around €347 million (US$370 million) would help it toward its goal of building a standalone software business.





Digiday (2/10)

The road to mobile payment is riddled with the bones of past failures. Google previously stumbled with Google Wallet in 2011, the first attempt at a mobile wallet for consumers that never really took off — and was overshadowed by Apple Pay, which launched months later.

VentureBeat (2/10)

Industry executives and analysts say companies are exerting greater remote control over their devices – changing how and whether they work, removing or adding software and content, or collecting personal data from them – not always with permission or with the user’s best interests at heart.

The Drum (2/9)

Despite continued significant increases in digital, News Corp’s revenues overall dropped by $400m, to hit $2.12bn during the last quarter equating to a loss of $219m for the period, compared to a $106m loss 12 months earlier.

Business 2 Community (2/9)

The most challenging complexity that modern B-to-B marketers face is creating “individualism” within a mass-media framework. To speak to individuals, marketers require a model that directly addresses customer needs, wants and desires.

Search Engine Journal (2/9)

"Every business owner wants their content to be valuable for their customers, so what better way to ensure this happens than to involve the people who know them best — your employees.”




Business 2 Community (2/9)

Everyone from politicians to major international companies are focusing their efforts on digital marketing as opposed to traditional advertising models. An informal Twitter survey from Search Engine Journal found that 71 percent of marketers say they are going to spend more on digital marketing activities in 2017.

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