Tech & Marketing News from IDG

February 14, 2017

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Bloomberg (2/14)

Toshiba Corp. had promised Tuesday would be the day it explained the depth of trouble in its nuclear business. Instead, the company provided hours of chaos that shook investor confidence and raised new questions about the company’s future.


The Drum (2/14)

Only a matter of days after its leadership spoke publicly to investors about its ambitions to launch its own 'programmatic ad network', News Corp has offloaded all its investment in under-fire adtech outfit Rubicon Project, in a sign that many are interpreting as a wholesale defection to rival AppNexus.

Bloomberg (2/14)

U.K. tech entrepreneurs are now girding for a bevy of challenges. A poll of 940 startup executives in the U.K. and other nations found that Brexit, which is set to be triggered in March, is sowing anxiety about fundraising, the hiring of non-British employees, and accessing the European market.

CIO (2/13)

On Monday, the public cloud provider announced the launch of Amazon Chime, a new service that’s designed to compete with the likes of WebEx, Skype for Business and GoToMeeting. It’s a powerful swing at some very entrenched enterprise software players by the public cloud provider.

VentureBeat (2/13)

The funding comes on the heels of Dedrone’s rapid expansion in the security market. The new capital will be used to increase marketing and sales efforts, as well as investing in global research and development. All of Dedrone’s series A investors are participating and providing funding for the new round.

Computerworld (2/13)

The appearance of Apple's name on the membership list of the Wireless Power Consortium, Qi's creator, over the last week adds credence to that rumor. Its name was not on the list cached by Google's search engine last Tuesday.






VentureBeat (2/14)

With its reported 161 million daily users in Q4 2016, users open the ephemeral messaging app 18 times a day on average, spending 25 to 30 minutes in-app every single day. But how do brands use Snapchat to engage with consumers, and is anybody really listening to what a brand has to say in its Snapchat stories?



Digiday (2/14)

Last April, Google sparked a wave of 'header bidding is dead' headlines after it was revealed by AdExchanger that the company was developing a server-side product. But since then, the marketplace for server-side products has become more competitive and more publishers have continued to adopt header bidding.

Marketing Land (2/13)

As organizations direct more of their funding into the hands of chief marketing officers, CMOs are experiencing another shift in the form of how they manage their marketing technology spend — in which digital marketing has taken center stage.

CIO (2/13)

While the old strategies of SEO and keywords are still important, voice searching is different from typed searching. Marketers needs to understand those differences and adjust their strategies by placing a greater emphasis on providing an answer to customer inquiries or concerns.




MediaPost (2/13)

Content advertising is projected to grow into a $50 billion market by 2021 -- up from $12.8 billion in 2016, according to projections from Polar, a content marketing platform for publishers. That’s a growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole.



The Drum (2/13)

In the next five years, 81.3% of B2B companies expect to invest more in their brand strategies, with an anticipated increase of up to 20% in 2017. This spend comes on top of the 86.7% increase that took place over the past five years according to a recent survey by brand strategy consultancy Spencer Brenneman.

Marketing Dive (2/13)

The reason for this shift is marketing tech is now an established part of managing the business and there is more value in utilizing data for personalization and other customer-centric marketing activities, according to report author and eMarketer analyst Nicole Perrin.

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