Tech & Marketing News from IDG

February 16, 2017

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Computerworld (2/16)

In addition to fast broadband speeds, Ericsson’s technologies for next-generation networks will be able to guarantee enterprises the same type of service around the world and shift applications to the edge of a network to shrink transmission delays, the company said in an MWC preview on Wednesday.


VentureBeat (2/16)

Snap Inc, the owner of the popular messaging app Snapchat, has set a valuation range for itself of $19.5 billion to $22.2 billion in its initial public offering, the Wall Street Journal reported, citing sources. The valuation range, which represents $14 to $16 per share, is close to the lower end of the expected range of $20 billion to $25 billion, the Journal reported.

Bloomberg (2/15)

A team of more than a hundred engineers is in the early stages of developing the technology at its Shenzhen, China offices, one of the people said. The efforts are extensive and are aimed at Apple Inc.'s Siri, Inc.'s Alexa, and Alphabet Inc.'s Google Assistant, not smaller players, the person said.


The Drum (2/15)

The renegotiated deal is close to completion, but repeated reports of security breaches, compromising anywhere up to 1 billion Yahoo accounts, have led for the acquirer to push for the significant mark down in price, according to a source cited by Bloomberg.

VentureBeat (2/15)

Rolling out over the next few weeks, Page admins in the U.S. and Canada will be able to post jobs right on Facebook and receive applications through Facebook Messenger. In doing so, the company has taken a swipe at LinkedIn, where job opportunities have long been its domain, but the target audience could be vastly different.





Bloomberg (2/16)

Early on, the Apple TV was going to replace the clunky set-top boxes from the cable companies and stream live television. It never happened. The team debated bundling a gaming controller with the current model to better compete with Microsoft Corp.'s Xbox and Sony Corp.'s PlayStation. That didn't happen either.

Digiday (2/16)

The good news: ad blocking rates appear to have flattened — and crucially haven’t yet made the leap to mobile, where most traffic growth is happening. Still, publishers are not exactly in the mood for popping corks of champagne.



MediaPost (2/15)

The email security company assessed more than 26 million company emails from volunteer organizations that provided Mimecast access to their inbound emails. Mimecast was blind copied on every email that passed the initial email security system check, sent to Mimecast’s cloud-based servers, and then investigated for spam or malicious content.

VentureBeat (2/15)

For comparison’s sake, Build 2015 sold out in less than an hour, or about 45 minutes. Build 2016 still holds the record, selling out “in under 5 minutes,” or even in a single minute, per Microsoft’s chief developer evangelist Steven Guggenheimer.




MediaPost (2/15)

Ad requests containing location data are booming, new research suggests. From 2015 to 2016, such requests rose 170%, according to mobile ad exchange Inneractive, which based the findings on an analysis of its own mobile ad traffic.

Marketing Land (2/15)

The title of a recent Forrester Research report will likely slow you down: Virtual Reality Isn’t Ready for Marketing YetThe study finds that 'critical-mass consumer adoption of high-end VR headsets is five years away,' although 360-degree video 'will flourish on low-to-mid-end VR devices in the meantime.'”

The Drum (2/15)

Among the standout findings in the study are that only 25% of in-house teams at publishers possess the HTML5 coding skills necessary to monetize their mobile inventory, this is despite participants reporting that 50% of their daily traffic comes from wireless devices.

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