Tech & Marketing News from IDG

February 2, 2017

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The Drum (2/2)

Facebook has surpassed analyst forecasts courtesy of a strong performance from its mobile ad business which saw quarterly profits soar to $3.57bn, up from just $1.56bn a year ago, on the back of $8.81bn in revenues for the period – up from $5.84bn a year ago.


Bloomberg (2/2)

The announcement of the probe mars an otherwise positive earnings release for Panasonic, which raised its full-year profit and revenue forecasts. The subsidiary is part of a corporate division that also makes mobile phones, projectors and surveillance cameras with a total of 33,000 employees.

TechCrunch (2/1)

The news was announced by Sequence itself on its blog quietly about a week ago, but the acquisition actually closed only today. It was also confirmed to us directly by Salesforce, which pointed us to the blog post.

Computerworld (2/1)

Apple iPhones beat out Samsung smartphones both globally and in the U.S. in the final quarter of 2016, even though both vendors saw declines in shipments for the entire 2016 calendar year, research firm IDC reported Wednesday.


Bloomberg (2/1)

Wednesday’s verdict in Dallas federal court is a rebuke to Facebook Chief Executive Officer Mark Zuckerberg, who isn’t a defendant but who told jurors in his first-ever courtroom testimony that it was important for him to be there because the claims by ZeniMax were 'false.' An Oculus spokeswoman said the company will appeal.

CIO (2/1)

Hewlett Packard Enterprise has acquired Niara, a startup that uses machine learning and big data analytics on enterprise packet streams and log streams to detect and protect customers from advanced cyberattacks that have penetrated perimeter defenses.





Digiday (2/2)

Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring inside apps declined to 5 percent from 8 percent, according to a sample of 500,000 websites within JW Player’s network.



MarTech Advisor (2/2)

Looking forward to 2017, the ad tech industry will collectively solve the viewability problem. Advertisers get little to no benefit from video that is not in view. In order to address this issue, publishers will allocate placements with higher viewability rate for autoplay video, allowing them to charge premium prices for these placements.

Campaign Live (2/2)

Unlike cookies, people-based campaigns target real people linked across multiple devices using registered user data. This allows marketers to reach individuals across all their channels and also, to track offline sales.

Marketing Land (2/1)

We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. With the nonstop stream of content being created, it sometimes seems like not everyone is really thinking about how to make their content stand out.”

Business 2 Community (2/2)

Think of buyer personas as imaginary clients that fit within each of your target markets. Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to.



eMarketer (2/2)

The CNNIC, which released its annual “Statistical Report on Internet Development in China” in January 2017, found that mobile internet users in the country totaled 695.3 million last year—a figure that’s more than double the US population.



eMarketer (2/1)

“As technology plays a bigger role in marketing departments, certain tools are used more widely in the US than in other countries—and other tools are used sparingly. A November 2016 study by Marketo, which surveyed 620 marketers in the US, Australia, France, Germany and the UK, shows how US marketers compare with their peers elsewhere.”

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