Tech & Marketing News from IDG

February 21, 2017

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The Verge (2/21)

Samsung says it has a quartet of new internal projects to unveil, focusing on augmented and virtual realityAll four will be shown off in more detail at Mobile World Congress later this month, but here’s what we know about them so far...

The Drum (2/20)

The digital payments start-up confirmed that it had developed a custom ‘chatbot’ for Messenger capable of conducting online purchases or wire money to friends and family in Europe, Australia and North America.
Everton FC Agrees Media Partnership Deal with Golf Championship The Open

The Drum (2/21)

One of the main marketing activations around the partnership will be an exclusive Everton coloured Open Championship cap which fans will receive when purchasing a ticket between Tuesday 21 February and midnight on Tuesday 28 February when they use the online promo code- 146thOpenEve.






The Drum (2/20)

We asked our Drum Network agency members,'as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers be given creative freedom to advertise a product or does being the main feature write a better story for a brand?'

Digiday (2/20)

“'There is lots of confusion on Snapchat,' said Cristiano, CEO for Bold Worldwide. 'There are so many buying variables. But when we want to talk to a Snap rep about data, how other brands are finding success and unique ways to advertise on the platform, we can hardly find anyone.'”

AdExchanger (2/21)

In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an impression or what message to serve.



Digiday (2/20)

Programmatic has been extolled for its efficiency, but for the latest in our anonymous Confessions series, we talked to a skeptical digital industry vet who has helped build and manage tech stacks.


MediaPost (2/20)

“I see many marketers struggling to maintain handles they started years ago, spending way too much time filling up content calendars and trying to come up with things to say. Meanwhile, they don't spend nearly as much time on more active established platforms, or testing and learning on newer ones.



MediaPost (2/20)

They offer little that you can't get through the Web, so guess what? People aren't using them. Hence, one in three retailers don't have an app and focus on the mobile Web instead.

CSO (2/21)

Securitywise, the internet of things is going as badly as most computer security experts predicted. In fact, most vendors don’t fully appreciate the potential threats IoT devices pose. Anything connected to the internet and running code can be taken over for malicious purposes.



Marketing Land (2/21)

There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.



MediaPost (2/21)

The explosive growth of video in 2016 makes 2017 an important year for video content, and as more publishers are tempted to use it, it's useful to consider the best strategies to maximize its effectiveness.



MediaPost (2/20)

With 86% of consumers saying they can't live without their smartphone or always have it within arm's reach, it's no wonder that 57% of consumers watch videos on their mobile phone daily, according to study findings from AOL Advertising released Tuesday. 



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