MediaPost (2/21)
“'This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes,' Marissa Mayer, Yahoo CEO, said in a prepared statement.”
Digiday (2/22)
“After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally.”
MediaPost (2/21)
“'This proposal would enable border officials to invade people's privacy by examining years of private emails, texts, and messages,' critics stated today.”
MediaPost (2/21)
“Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in the phone.”
Digiday (2/22)
“It wasn’t one thing that transformed Maker Studios from a Disney princess to a pumpkin — there were a whole lot of many things.”
InfoWorld(2/22)
“Microsoft this month reaffirmed that it will issue two Windows 10 upgrades this year, twice the number of 2016 but still shy of the firm’s original target.”
The Drum (2/21)
“With nearly 80% of content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think the overuse of infographics and the actual quality of their content over quantity.”
The Drum (2/22)
“Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign.”
MediaPost (2/21)
“Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for it.”
Marketing Land (2/21)
“Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.”
Digiday (2/21)
“When Natalie Gerke joined mobile monetization startup Button seven months ago, one question its CEO asked her was how she planned to measure public relations efforts beyond impressions.”
MediaPost (2/21)
“Citing Nielsen data, Snap’s S-1 explains: 'People between the ages of 18 and 24 spent 35% less time watching traditional TV in an average month during the second quarter of 2016 compared to the second quarter of 2010.'”
