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title: Tech & Marketing News from IDG (Feb. 22)
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 After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments.

| View in Browser Tech & Marketing News from IDG February 22, 2017    Data Breaches Force Yahoo to Amend Verizon Deal by $350 Million MediaPost (2/21) “'This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes,' Marissa Mayer, Yahoo CEO, said in a prepared statement.”     The New York Times is Experimenting with Mobile-Specific Headlines Digiday (2/22) “After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally.”   Silicon Valley Bashes DHS Proposal To Require Social Media Log-Ins MediaPost (2/21) “'This proposal would enable border officials to invade people's privacy by examining years of private emails, texts, and messages,' critics stated today.”     Google Patent on Location Labels Uses Unique Data to Pinpoint Position MediaPost (2/21) “Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in the phone.”   Inside Disney’s Troubled $675 mil. Maker Studios Acquisition Digiday (2/22) “It wasn’t one thing that transformed Maker Studios from a Disney princess to a pumpkin — there were a whole lot of many things.”      Microsoft Still Plans to Ship Two Windows 10 Upgrades in 2017 InfoWorld(2/22) “Microsoft this month reaffirmed that it will issue two Windows 10 upgrades this year, twice the number of 2016 but still shy of the firm’s original target.”         B2B Content Marketers Continue to Find SEO Rankings a Challenge The Drum (2/21) “With nearly 80% of  content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think  the overuse of infographics and the actual quality of their content over quantity.”     Why Patagonia's Off-the-Wall Advertising Asks Customers to Think Twice Before Buying Its Products The Drum (2/22) “Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign.”     The Benefits of Serendipity MediaPost (2/21) “Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for it.”     6 Business Types that Reap the Most Reward from Local SEO Marketing Land (2/21) “Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.”     The Challenge of Holding PR to Performance Metrics Digiday (2/21) “When Natalie Gerke joined mobile monetization startup Button seven months ago, one question its CEO asked her was how she planned to measure public relations efforts beyond impressions.”       Is Snap Overestimating Influx of TV Dollars? MediaPost (2/21) “Citing Nielsen data, Snap’s S-1 explains: 'People between the ages of 18 and 24 spent 35% less time watching traditional TV in an average month during the second quarter of 2016 compared to the second quarter of 2010.'”       Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
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