Singtel's Amobee Snaps Up Turn for $310M
AdExchanger (2/22)
“Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value.”
AdExchanger (2/23)
MediaPost (2/22)
“With a new feature, Custom profiles in Direct Messages, businesses can make it clear to customers that they are communicating with a real human representative.”
DMS 17: How is ESI Media Evolving to Meet Audience's New Expectations?
The MediaBriefing (2/22)
“At ESI Media, upheaval was also a catalyst for other changes, not least a renewed focus on its events.”
The Status Quo is No Longer an Option – Do We Need to Say it Again?
The Drum (2/22)
“The marketing industry can often appear navel-gazing and insular, unable (or unwilling) to draw inspiration from external influences or admit its failings.”
Will My Organic Rankings Suffer if I Don’t Have a Blog?
Marketing Land (2/22)
“A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.”
Pandora to Bring Dynamic Creative to Audio Ads
AdExchanger (2/23)
“Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream.”
Journalism.co.uk (2/22)
“The paper was initially due to run for four weeks, but is now turning a profit with a strong community-based audience.”
CIO (2/23)
“After reading leaks, rumors, and tea leaves for months, Mobile World Congress is finally almost here. In just about a week, we’ll get a look at some of the most anticipated phones of the year.”