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Tech & Marketing News from IDG

February 27, 2017

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The Drum (2/27)

Using the former's anonymised data sources from across retail purchases, location and mobile advertising, mobile and online usage and first-party data, the collaboration will provide enhanced mobile audience mapping for publishers and 'in-the-moment' mobile audience targeting opportunities to advertisers.

 

Bloomberg (2/27)

The companies are exploring opportunities around digital personal assistant technology to co-create a new communication experience, Sony said in a statement at the Mobile World Congress in Barcelona on Monday. Sony unveiled concept earphones powered by Xperia Agent, a virtual butler that responds to voice commands and head gestures.
 
 

The Drum (2/27)

“Samsung said it wants to be at 'the forefront at delivering this next generation network' which has gathered so much attention in recent years, and claimed that it was 'uniquely positioned to lead in its broad ecosystem.'”
 
 

CIO (2/26)

The partners will first focus on developing an Alexa 'Mod,' a block that will attach to a Moto Z modular handset. The companies will then integrate Alexa directly into a variety of Moto handsets and devices, Lenovo said during a press conference in Barcelona on Sunday.
 
 

Network World (2/24)

The bug that exposed user data was in an older HTML parser that the company had used for many years. However, it didn't get activated until a newer HTML parser was added last year, changing the way in which internal web server buffers were used when certain features were active.

 

 

 

 

Bloomberg (2/27)

Son reiterated his belief that computers will exceed humans in intelligence in three decades, and that within this period he expects one computer chip to have the equivalent of a 10,000 IQ. 'I really believe this,' he said at a keynote speech at the Mobile World Congress in Barcelona on Monday. The growth in computer ability was 'why I acquired ARM,' he said.

 

 

Digiday (2/27)

Until now, industry participants and observers alike have been comfortable throwing around the word blockchain in the broad sense; it’s generally understood people are discussing blockchain the technology, not bitcoin the digital currency. On the other hand, R3 has been particular about keeping “blockchain” out of its official language because the difference between what its building and a first-generation blockchain is so distinct.
 
 

Computerworld (2/26)

On Sunday, many of the world’s biggest equipment vendors and mobile operators joined hands to accelerate the 5G NR (New Radio) specification that will define many elements of 5G. The new technology they plan to produce will handle some of the planned uses of 5G but will be ready for large-scale trials and deployments in 2019 instead of 2020, they say.”
 
 

Adweek (2/26)

Product reviews on owned properties and sites like Amazon are a solid strategy to reach people who are already researching. Influencers are a logical extension to spread the word because they have trust and produce creative in their own voice, but brands give up control when they work with influencers and that isn’t always an option.
 
 

Adweek (2/26)

Beginning on March 1, TCR will have a 'limited commercial release,' said Jessica Hogue, svp of product leadership for Nielsen. Individual publishers can choose to share their own data externally, with media, agencies or for other business purposes, but will not be able to release any data from competitors.
 
 

VentureBeat (2/25)

According to Socher, Salesforce Marketing Cloud’s predictive audiences feature helps marketers hone in on high-value outreach as well as re-engaging users who might be in danger of unsubscribing. The technology has led to an average 25 percent lift in clicks and opens.

 

 

The Drum (2/27)

Through a recent neuro- scientific study of the impact of editorial articles on memory, outstream video company Teads estimates that 16% of those surveyed found high-end editorial or premium content is more personally relevant, or engaging, than social news feeds.

 

 

MediaPost (2/27)

The analysis from Adobe Analytics, based on 1.7 trillion visits to 16,000 Web sites from January 2014 through January 2017, shows that Web traffic in the United States no longer brings new users to the Internet, but still provides a good opportunity for marketers to connect with consumers. In fact, Web site traffic in the U.S. fell slightly by 0.4% during the past 36 months.
 
 

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