“The strategy office, comprising some 200 elite staff hand-picked from affiliates of the nation's top conglomerate, is the vehicle through which the founding Lee family makes key decisions such as restructuring and investments for new businesses, insiders and analysts say.”
“Google has been ordered by a federal court in Pennsylvania to comply with search warrants and produce customer emails stored abroad, in a decision that is in sharp contrast to that of an appeals court in a similar case involving Microsoft.”
“Did Apple purposefully break iOS 6, rendering old iPhones unusable before their time? That’s the question at the heart of a new class-action lawsuit against the Cupertino company, which claims that Apple killed FaceTime in iOS 6 to avoid paying hefty licensing fees.”
“Alphabet named rivals including Apple Inc., Netflix Inc. and Hulu, while highlighting risks from new businesses such as consumer hardware manufacturing, according to its latest annual report filed Friday with the U.S. Securities and Exchange Commission.”
“For 420 years, no one has challenged Sir Francis Bacon’s formulation that knowledge is power. But in 2017 and beyond, data is power. The differences run deep. Knowledge is gained through study and experience. Data is merely collected, and in such a quantity that no human mind can begin to contain it.”
“Oftentimes, content marketing focuses on net new customers. It’s top of funnel. It’s about creating awareness and useful content to drive leads. However, consider this: on average, it costs organizations between 4 and 10 times more to acquire a new customer than it does to keep an existing one. In addition, 20% of customers bring 80% of revenue.”
“eMarketer’s Maria Minsker spoke with business-to-business (B2B) marketing experts about the best ways for B2Bs to leverage social media. Here are five tips drawn from the interviews. How many of these tactics are part of your marketing mix?”
“As a marketer, how do you achieve utopia by humanizing marketing? It can be daunting to think about activating all of the potential touchpoints of value. As you strive to reach audiences personally in an increasingly digital, unfeeling, and omni-channel industry, here are a few ideas on how to put the customer experience first.”
“Although the growth of ad blocking overall in the U.S. is expected to slow down, researchers predict that ad blocking on mobile devices will continue to rise, particularly in Asia. Surveys also show that people in different countries tend to gravitate toward particular devices when they block ads, and ad blocking is pretty spread out across demographics.”
“Perhaps predictably, younger UK internet users spend more of their time online via smartphones than any other device. The leading group by that measure—respondents ages 18 to 24—spent 65% of their online time on a smartphone, as did more than half of those ages 25 to 34 and 35 to 44.”
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