Tech & Marketing News from IDG

February 8, 2017

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Bloomberg (2/8)

Pictures that were circulated on Weibo, a Twitter-like Chinese social media service, showed plumes of black smoke rising into the air from what users described as a plant operated by the affiliate of Samsung Electronics Co. in Tianjin. The fire didn’t affect production, spokesman Shin Yong-doo said on Wednesday.”

MediaPost (2/7)

Initiative, the IPG Mediabrands agency, has reorganized its U.S. leadership team and has promoted Amy Armstrong to the newly-created role of U.S. CEO.  She’ll be supported by three regional presidents and will report to Mat Baxter, who was appointed Initiative’s global CEO in July.


Network World (2/7)

The case concerns the standard contract clauses that Facebook and other companies relied on to legalize their export of European Union citizens' personal information to the U.S. for processing in the months after the Safe Harbor agreement was overturned.

Computerworld (2/7)

Developers can insert these capabilities into their existing custom apps and services using the new BBM Enterprise SDK (software developer kit), BlackBerry said. The SDK will be sold as a per-user license on a subscription basis to developers, including those employed at enterprises, and to independent software vendors

TechCrunch (2/7)

Springboard, now Cloud Search, is designed for use in larger companies where different groups and individuals have access to different files. The search service respects file-sharing permissions, so users can only access what’s available to them, whether that’s company-wide resources like a policy manual, team projects or documents only they can see.





Digiday (2/8)

As it becomes harder for publishers to grow digital ad revenue, they’re looking for money from high-end subscriptions costing not a few hundred dollars a year, but $5,000 or more for specialized news and information. Publishers are betting they can wring as much as $10,000 out of subscribers.



Digiday (2/8)

Waterfalling helped publishers sell more of their inventory, but it wasn’t the best way to make sure publishers were making the most money. Header bidding has increased yield, but it slowed down page loads. Now publishers are moving to server-to-server connections.”

CIO (2/7)

There will be 8.4 billion IoT devices in use at the end of 2017, up 31 percent from the end of 2016, Gartner estimated on Tuesday. That's slightly faster than the growth rate last year. The number will keep growing at about the same pace until 2020, when there will be just over 20 billion devices, the research company says.

Bloomberg (2/7)

This fear has created a sense of urgency for Apple Inc., Google, Facebook Inc. and other technology giants that have been devising their own alternatives to Cisco, which controls more than half of the market for network equipment.

PCWorld (2/7)

Every few months, it seems like Twitter execs swear that the company will do a better job at shutting down abusive trolls. And yet, hate and harassment continue to plague the platform, making it impossible for some high-profile users to remain active. This week, Twitter is making three changes to ramp up its efforts, and they might actually make a huge difference.




eMarketer (2/8)

Interestingly, while the number of marketers who had tried native rose over 2015 levels, there was no increase at all in terms of committed users. In 2016, 33% of those surveyed identified themselves as 'mainstream adopters' of native advertising, exactly the same level as a year earlier.



The Drum (2/7)

In 2016, content consumption volume from IT professionals grew by 38%, and 54% of the active audience consumed more than one piece of content. Further, 11% of the active IT audience consumed more than 10 resources, averaging only 11 days between content requests.

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