Tech & Marketing News from IDG

February 9, 2017

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Bloomberg (2/9)

The initial investments will likely include $45 billion from Saudi Arabia and $25 billion from SoftBank, as well as $1 billion each from Apple Inc., Qualcomm Inc. and Oracle Corp. Chairman Larry Ellison, the people said, asking not to be identified because the matter is private.


Computerworld (2/8)

The IoT Cybersecurity Alliance, formed Wednesday, also includes IBM, Symantec, Palo Alto Networks, and mobile security company Trustonic. The group said it won’t set standards but will conduct research, educate consumers and businesses, and influence standards and policies.

The Drum (2/8)

Seattle-based Tune recently announced industry veteran and software architect Dan Koch as their new chief technology officer (CTO). As CTO, Koch will be responsible for Tune’s product and engineering teams, spanning more than 100 technical professionals including the Tune Marketing Console and HasOffers.

Bloomberg (2/8)

Snap recently hired Laurent Balmelli, an engineer who co-founded the startup Strong.Codes, a maker of tools that obscures software code and makes it harder for competitors to reverse engineer -- a term used to describe taking apart a product to learn how to rebuild it, or copy it.

The Drum (2/8)

Dentsu Aegis Network US has today (February 8) announced that its chief executive officer for Carat in the US Doug Ray is to become its first president of product and innovation, and that current chief client officer Michael Epstein will be his successor.





The Next Web (2/9)

Future-proofing is the act of ensuring that no matter what changes occur in your industry, the marketplace at large and with your customer’s evolving needs, you’ve put measures in place to reduce the negative impact of these changes on your organization.



Business 2 Community (2/9)

Attracting and converting leads has much in common with the standard practice of dating. Specifically modern dating where the minorest of missteps can bring up a dead end real quick. Sometimes these bad habits are tiny overlooked things that pop up in campaign after campaign, producing a negative impact.

VentureBeat (2/8)

Deloitte’s report, Tech Trends 2017: The Kinetic Enterprise, describes AI as a subset of a larger, more important category of technologies (MI) that also include machine learning, deep learning, cognitive analytics, robotics process automation (RPA), and bots, to name a few.

CIO (2/8)

The company filed its long-awaited S-1 and revealed many unknown details about its financial status. Snap hopes to raise $3 billion next month in an initial public offering that could value the company at $20 billion to $25 billion.

The Next Web (2/8)

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines.




eMarketer (2/8)

When marketers are surveyed about what they hope to gain from adopting marketing tech, “data” is one common response. This might seem like circular logic, but data—specifically, customer data—is the undisputed center of the marketing tech ecosystem.

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