Tech & Marketing News from IDG

January 12, 2017

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Adweek (1/11)

Djaba currently serves as the UK CEO of Saatchi & Saatchi Fallon. He will continue to operate as the UK CEO along with managing his new global president responsibilities. The news comes alongside an announcement from Saatchi & Saatchi that Robert Senior, the current global CEO of Saatchi & Saatchi, will step down to 'pursue personal ambitions,' a press release noted.

Bloomberg (1/11)

Chief Executive Lei Jun laid out his goals for the year, which include quadrupling its store network to 200 outlets, expanding globally and deepening research into artificial intelligence and online finance. In a memo posted on his WeChat account, the billionaire entrepreneur admitted his company had tried to grow too rapidly in past years."

PCWorld (1/11)

In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media companies.

Bloomberg (1/11)

The idea was to beam internet access from the sky to get more people logging on from remote places to access information and probably use both companies’ web services. That soaring vision has come down to Earth with a bump.





Digiday (1/12)

“'A lot of media companies are looking at email newsletters in a way they haven’t in 10 years,' said Dan Maccarone, CEO and co-founder of design firm Charming Robot. 'Any media company I’ve worked with in the past year or two has included a newsletter component.'”

MediaPost (1/11)

More than 25% of Havas Group's 20,000 employees have taken a new certification program, "100% programmatic," run through the Havas University platform. The global communications firm offers employees between eight and 10 hours of courses with content including text, video, interviews, quizzes and forums.



Marketing Land (1/11)

If your company had a population larger than some countries, how would you organize your marketing team to ensure the customer vision doesn’t get lost? We spoke with Rashmy Chatterjee, CMO of IBM North America, about how she tackles this challenge.

Adweek (1/11)

Things like drones, VR headsets and the Internet of Things are certainly cool, and I totally want one of those paper-thin TV's LG was showing off on my wall at home. But I look to CES not to see what technology is available to use for clients...but more to see where technology is going and how it is reflecting and influencing consumer behavior.

Adweek (1/11)

Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant Article within a single post. The update, detailed today in a blog post, is in some ways similar to Snapchat's Discover feature, which lets designated media companies post directly to the app.

Computerworld (1/11)

“The malware has targeted Russian-speaking users so far, but its authors have also created an English version of their decryption portal, suggesting they will likely expand their attacks to other countries soon.

Marketing Land (1/11)

2016 was a whirlwind year for marketers. Innovations like artificial intelligence and virtual reality made their way from science fiction into the real world, opening new doors for customer engagement. As I reflect on last year’s trends, I see the industry hurtling toward a clear resolve for 2017: This will be the year that customer experience rises to the top of marketers’ priority lists.




eMarketer (1/12)

“Decision-makers expect to have a mobile journey with B2B companies that is seamless with the rest of their engagement. Still, a disconnect remains between buyers' expectations and the customer experiences that B2B marketers are delivering.

MediaPost (1/11)

Forrester reported Wednesday that global technology spending will grow at a rate of between 3% and 4% in 2017 and 2018. The analyst firm lowered its forecast for business and government purchases of tech goods and services to show growth of 3.2% in 2017 and 3.9% in 2018, as measured in constant- or local-currency terms.

Bloomberg (1/11)

U.K. tech companies raised more capital than any other European country in 2016, while SoftBank Group Corp.’s acquisition of ARM helped Britain achieve a record year for tech deals, according to a survey conducted by the U.K. capital’s promotional company, London & Partners

As technology has been integrated across the enterprise to transform work processes, LOB leaders have devoted resources to collaborate with IT, together leveraging their joint expertise to identify and select technology solutions.  While the increased involvement of LOB decision-makers in technology purchasing is widely understood, marketing to this group of decision-makers still misses the mark. IDG’s research helps marketers better understand the role the tech-involved LOB influencers have in collaborating with IT.




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