Tech & Marketing News from IDG

January 19, 2017

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TheDrum (1/19)

Tadashi Ishii announced late last year that he was to stand down from the role after months spent managing the fallout from a suicide at the business, in which the agency has been blamed for encouraging a culture of overwork, or Karoshi.

The Drum (1/19)

“Fabric was introduced by Twitter in 2014 to offer developers an enhanced suite of app development tools, growing swiftly to serve apps reaching 2.5bn users built by 580,000 developers. This reach made it an attractive catch for Google while Twitter benefits from streamlining its resources on core ad and data business in its continuing push to become self-sustaining.

Bloomberg (1/18)

The social media giant takes its responsibility to fight hate speech and fake news "very seriously,” but countermeasures shouldn’t be applied with a broad brush, because that might have an undesirable impact on free speech, said Eva-Maria Kirschsieper, Facebook’s chief lobbyist in Germany, at a conference Wednesday organized by Merkel’s Christian Democrat-led caucus in Berlin.

Computerworld (1/18)

Microsoft is betting that less is more in 3D design, with the acquisition of the Swedish developer of a 3D data optimization system, Simplygon. The company is pushing hard into the markets for virtual reality, with a U.S.$300 consumer VR headset for PCs due out as early as March, and augmented reality, where it is seeking to build an ecosystem around Hololens, its enterprise-oriented stand-alone AR headset.

MediaPost (1/19)

The lawsuit stems from last year's revelations that Facebook inflated the average time spent viewing ad clips by 60% to 80%. Facebook said in September that its mistaken calculations did not affect billing.





Digiday (1/19)

While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer and Axios are either ignoring aggregation and fast-twitch tactics altogether or using them far less.



The Drum (1/19)

“According to annual research released by Results International, 1,023 marcoms deals took place globally, up from the 979 deals that were completed during 2015. Last year, Dentsu acquired B2B shop Gyro, Cosin Consulting and took a majority stake in Merkle while WPP acquired firms including Communications Media Inc. and Promotion Execution Partners in the US.

Digiday (1/19)

It’s an alluring proposition to those already hooked on Instagram’s ephemeral Stories, which now take pride of place in the feed. We took a look at who’s most likely to get involved and how they are already using the Stories platform.

Business 2 Community (1/18)

We’ve compiled a “State of Video Marketing 2017” survey with 49 results from marketers and consumers, that detail exactly what’s going to happen this year. And let me tell you, there are plenty of trends that as a marketer, you need to be adopting if you want to get ahead of the game.

MarTech Today (1/18)

“It’s not enough to rely on that trend and keep doing the same things you have been doing. Send X number of campaigns per week, do a Facebook Match and campaign every quarter, run display against the same attributes and so forth. To go beyond the market rate of growth, we have to continue to push ourselves to do more, be more effective.




eMarketer (1/19)

August 2016 research by Demand Metric underlines social media's growing popularity, and increasing challenges, for B2B marketers. On the positive side, Demand Metric found that more B2B organizations were relying social media as a marketing channel. According to the survey's respondents, close to half said their organization had at a least a 'medium' level of social media involvement.



eMarketer (1/19)

According to a November 2016 report from GroupM, digital is set to account for 43% of all OOH ad investment in the UK this year, up from 38% in 2016 and just 11% at the beginning of the decade.


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