Tech & Marketing News from IDG

January 20, 2017

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The Drum (1/20)

Snap, owner of the Snapchat messaging service, has countered a lawsuit brought by a former employee alleging that it had deliberately manipulated its user growth figures by dismissing the suit as a publicity stunt.

Bloomberg (1/19)

Revenue was $21.8 billion, slipping for the 19th consecutive quarter. Operating margins shrank year-over-year for the fifth quarter in a row, to 51 percent, International Business Machines Corp. said Thursday in a statement. Investors and analysts view the margin metric as a key indicator of the company’s health.

Computerworld (1/19)

A government motion to dismiss Microsoft’s complaint comes up for oral arguments Monday and significantly the judge said on Thursday that the issue of whether Fourth Amendment rights are personal or can be 'vicariously' asserted by third-parties on behalf of their customers would have to be addressed by both sides."

Bloomberg (1/19)

The Cupertino, California-based company is scheduled to meet with officials in New Delhi next week to discuss the prospects for setting up manufacturing facilities in the country this year. Apple, the most valuable company on Earth, is asking for a long list of financial concessions from India, one of the poorest countries.

MediaPost (1/19)

Samsung must face a class-action lawsuit by Galaxy S4 users who say the company misled them regarding the device's storage capacity and performance, the 9th Circuit Court of Appeals ruled Thursday. The decision stems from a lawsuit filed in 2014 by Daniel Norcia, a California resident who purchased his device from a Verizon Wireless store.





Digiday (1/20)

Twitter squashed its buy button this week. Facebook had previously killed its own buy button and Instagram and Pinterest have struggled with theirs as well. Sources told Digiday that buy buttons have struggled on social platforms because transactions have been clunky, inventory has been mismanaged and consumer intent was never properly understood.

The Drum (1/20)

Even the words 'machine learning' carry a lot of baggage for people. They feel foreign, scientific, and hard to understand. And for many professionals, the phrase still sounds like highly technical jargon. It certainly lacks the clear definition that would lead to a marketer feeling they can use it in everyday, real world applications.



Digiday (1/20)

Innotech Capitals, the investment arm of Shanghai-based Innotech International Group, bought San Diego-based third-party reporting firm Ad-Juster Wednesday, for an undisclosed amount of money. This is the first ad tech deal the private equity firm has struck in the U.S. so far.

Network World (1/19)

Dropping your iPhone in the toilet could soon be something you can laugh instead of cry about if the latest Apple iPhone 8 rumors are to be believed. That new phone line can't come soon enough for Apple, which Wall Street firms say is suffering iPhone 7 and 7 Plus revenue declines due to people holding out for the AMOLED curved-screen next big thing.

Marketing Land (1/19)

In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of software design, whereas marketing has always been about hard data. Bad news for marketers: If you treat the user badly, you’re going to get punished.

Adweek (1/19)

The word 'content' means something is more than an ad. Content implies value—perhaps utility, education, empowerment or entertainment. Regardless, content is powerful for brands because a value exchange is at play.

Business 2 Community (1/19)

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. An emphasis on visual content, coupled with predictive analytics and agile testing, are three steps towards a victorious mobile strategy in 2017."

Marketing Land (1/19)

As consumers interact more and more across all channels, and sometimes even multiple channels at the same time, it’s more important than ever for e-commerce and retail marketers to devise a strategy for how they will create a unified message for their consumers across all channels.




eMarketer (1/19)

Smartphone users in Asia-Pacific are leaning hard towards apps. That's one of the takeaways from the "App Annie 2016 Retrospective" report, published this week by the app analytics and data company. Here are five notable items about app usage in Asia-Pacific.



Advertising Age (1/19)

Two-thirds of those surveyed said they are questioning their investment with Facebook, with 40% of those saying they plan to execute independent audits of the social media platform's audience and ad delivery, according to the report.

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