Tech & Marketing News from IDG

January 24, 2017

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Computerworld (1/23)

Samsung Electronics said its profit rose almost 20 percent in 2016 despite nearly flat sales and the costly recall of the Note 7 smartphone. Samsung saw some of its biggest sales gains in memory chips on the back of strong demand from smartphone makers. The company is one of the world's biggest memory chip manufacturers.


CIO (1/23)

According to the Nikkei Asian Review, Foxconn Chairman Terry Gou said 'Apple is willing to invest in the facility together' because it needs display panels for its products. The plant could create 30,000 to 50,000 jobs.

Adweek (1/23)

Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic technology for ad targeting. Six-year-old Adelphic is a demand-side platform that helps brands plan and manage mobile and digital campaigns.


MediaPost (1/23)

Yahoo reported gross search revenue declined 6% to $821 million for the fourth quarter of 2016, compared with the year-ago quarter and $3.2 billion for the year, down 13% compared with the prior year. As the company prepares to roll into Verizon's AOL advertising businesses, the number of paid-search clicks fell 21% compared with the fourth quarter of 2015, and the price per click rose 18%, respectively.

Network World (1/23)

Avaya Holdings has withdrawn the $1 billion IPO offering it filed more than 5 years ago in the wake of last week's filing for Chapter 11 bankruptcy by principal U.S. subsidiary Avaya, Inc. Avaya was taken private in 2007 after being acquired by two private equity firms for $8.2 billion.





Digiday (1/24)

When posting on Facebook, several content mills use multiple domains for the same article. Regardless of the URL structure, these domains then reroute to the publisher’s website. The publishers who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an algorithm trick.



AdvertisingAge (1/24)

The latest is an expansion of a pair-up between mobile location information company NinthDecimal and data services giant Acxiom, a firm with a data broker pedigree that has steadily built its marketing related capabilities in recent years.

Quartz (1/24)

Some say it’s challenging to be in the startup world, and I don’t necessarily disagree. But that dynamism is also something I deeply enjoy. It depends on if you’re built for the environment. So if you are about to join a startup or found a new one, take into account that your life (both professional and personal) will not be the same again.

Marketing Land (1/23)

Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up of real people. Getting to know customers and prospects on a personal level is the only way marketers can truly understand what will be relevant to them, what they want and need and what will motivate them to buy.

Forbes (1/23)

If you’re a digital marketer, you may have found yourself at a crossroads. A lot of changes occurred in the digital marketing industry in 2016, and we can expect even more pivots and evolution in 2017. Are you doing what’s necessary to stay relevant in your field? If you aren’t actively acquiring new skills, then you’re running the risk of falling behind.



The Drum (1/24)

According to the research that consulted 255 marketing professionals, more than three quarters of marketers (76%) “think ad-blocking will be positive for the industry, encouraging greater creativity”. However, more than a third (38%) warned that it could lead to a decline in online marketing.



eMarketer (1/23)

Content marketing is gaining traction with B2B companies, though many practitioners admit that developing effective materials can be a difficult process. Where should B2B marketers focus their efforts then, given that content marketing is a time-consuming and production-intensive process?

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