Tech & Marketing News from IDG

January 25, 2017

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Computerworld (1/24)

“AppDynamics was going to be the first tech company to go public in 2017, with its initial offering set for Thursday, January 26. Tech industry insiders and investors were watching AppDynamics’s IPO closely, because Wall Street investors’ treatment of its business could signal how other companies would fare later in 2017.”

Network World (1/24)

Full-year cloud revenue grew 31 percent compared to a year earlier, accounting for over half of the company's revenue growth. Total revenue reached €22.1 billion (US$23.8 billion), up €1.3 billion on 2015, while revenue from cloud subscriptions and support grew €707 million to €3 billion, the company reported Tuesday."

Reuters (1/24)

An equally divided federal appeals court refused to reconsider its landmark decision forbidding the U.S. government from forcing Microsoft Corp and other companies to turn over customer emails stored on servers outside the United States.

Bloomberg (1/24)

Toshiba is looking to sell 20 percent to 30 percent of the chip operation and will seek the first round of bids in early February, said the people, who asked not to be identified discussing the confidential sale process. Strategic investors and foreign private equity funds are among the potential bidders, and Toshiba aims to select a buyer by March 31, the people said.

PCWorld (1/24)

The company is recalling an additional 101,000 batteries in some laptops sold between March 2013 through October 2016. This is an expansion of the recall initiated in June 2016, which involved HP recalling 41,000 batteries.





Digiday (1/25)

“'Decodex' is the name for the French newspaper’s three fact-checking products powered by a database of 600 websites deemed unreliable and compiled by Le Monde’s fact-checking unit, Les Décodeurs, over the last year.

Forbes (1/25)

“Like a common IoT language, CES saw a slew of announcements from companies attempting to address what is currently not a Smart Home, but a very dumb one indeed with devices not talking to each other and open to hacking from any schoolchild in a mischievous mood.



Digiday (1/25)

Over the past year, publishers across the country have all beefed up their investment in newsletters, focusing not just on growing their audiences but on improving their design, making them more technologically sophisticated, visually rich and engaging.

Business 2 Community (1/24)

If the majority of marketing leaders aren’t even that interested in personalization, then what’s the big deal? Turns out, not having a personalization strategy for your branded content presents more risks for your brand than you might think.

The Drum (1/24)

The data is based on an analysis of the change in search performance for each website during 2016 in which search performance is measured by the platform’s SEO Visibility score. Searchmetrics said it calculates this score by monitoring the organic search results of millions of keywords.

Bloomberg (1/24)

Some publishers are scaling back on Facebook Inc.’s Instant Articles program, in which they host stories directly on the social-media company’s platform instead of their own websites so they load faster on phones, according to a report by Digital Content Next, a trade group.



The Drum (1/24)

Even with 70% of marketers noting they use "email engagement" data for personalization, half of marketers admit their personalization efforts are weak, and nearly half (46%) do not personalize email subject lines. Nonetheless, more than two-thirds (68%) said they wish they could improve email personalization, and 59% said the same about their websites.

InfoWorld (1/24)

Today most organizations are data-driven to one degree or another. Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets.”



MediaPost (1/24)

While digital media was again the star performer among all media categories, it was only up 13.3% for the year. In 2015, it was 50% higher over 2014. When taking out the two biggest digital media platforms -- Facebook and Google  -- from the digital media category, the sector’s growth dropped to a gain of 8.7%.

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