Tech & Marketing News from IDG

January 30, 2017

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Bloomberg (1/30)

The suit is challenging the privacy terms WhatsApp changed in August, which allow for transferring some data to Facebook’s social network, VZBV said in a statement on Monday. Each consumer must be able to decide on his own which personal data is revealed and how it is used, the group said.


MediaPost (1/29)

Jim Norton, chief business officer and president of revenue at Condé Nast, has been elected chairman of the board of the Interactive Advertising Bureau. He succeeds Lauren Wiener, president of buyer platforms at Tremor Video.

Computerworld (1/28)

Toshiba said it is giving 'full and careful' consideration regarding the assets to be transferred in the company split, so as to 'not interfere with the operation of the Memory business' after the transaction is complete.

Bloomberg (1/27)

In a recent private meeting with underwriter analysts, Snap emphasized how dedicated its users were to its app, which lets them send annotated videos and selfies, people familiar with the matter have said. The company plans to emphasize its average revenue per user and is aiming to grow in more mature markets, according to the people.





The Drum (1/30)

Boundless buzzwords can be the undoing of any comms professional’s attempt to get a point across, as a result, LinkedIn has revealed the ten most used buzzwords on the site to help users during what it says is historically the busiest week in January for profile updates.

Digiday (1/30)

Server-side header bidding may be a hot topic in certain publishing circles. But like any new technology, it has its weak spots. And not all publishers are convinced the trade-offs the method generates are worth it, yet.



Adweek (1/29)

Smart brands recognize the power of live experiences. They know the real opportunity lies in connecting consumers with what they love, across all forms of culture. They identify ways to add value to people’s lives that are also organic to their brands—surprising, captivating and delighting audiences that have endless options for entertainment."

Venturebeat (1/28)

The group, which also includes Bank of New York Mellon, Foxconn, security company Gemalto and blockchain startups Consensus Systems (ConsenSys), BitSE and Chronicled said on Friday that they will collaborate to develop a shared blockchain protocol for the internet of things.”

Venturebeat (1/28)

This week, a team at Gigster built a model of what this bot might look like: The bot asks questions about who is on the founding team, what the market looks like, and how the idea has been validated.

MediaPost (1/27)

Nielsen’s much anticipated Total Content Ratings -- something TV networks hope will give an accurate picture of all linear and digital TV program viewing -- will now get a limited release. Following a meeting with its media clients on Friday, Jessica Hogue, SVP of product leadership, Nielsen, now says TCR will now get a 'limited' commercial release on March 1.

CIO (1/27)

The part of Windows revenue generated by sales of licenses to device makers -- the bulk of OS income -- was up 5%, a turn-about from the previous quarter when operating system sales were flat, and an even larger climb from a 5% contraction of a year ago..”




eMarketer (1/30)

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, with the broad classification breaking down into two distinct types: programmatic and nonprogrammatic.

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