---
title: Tech & Marketing News from IDG (Jan. 31)
---

 Tech IPOs doubled in the last half of 2016; Tesla unveils the world's largest battery storage plant; Twitter to roll out anti-abuse features

| View in Browser Tech & Marketing News from IDG January 31, 2017   Tech IPOs Doubled in the Last Half of 2016, Setting the Stage for a Robust 2017 VentureBeat (1/31) “Between shaky markets and a tense political climate, some private companies that had planned for an initial public offering (IPO) in 2016 delayed their exit. Only eight U.S. tech IPOs occurred over the first six months, according to a report released today by CB Insights. But the number doubled in the second half, with 17 U.S. tech startups entering the public markets.”   Tesla Just Unveiled The World’s Largest Battery Storage Plant in California Fortune (1/31) “Each component, comprised of 16,000 lithium-ion battery cells, is meant to suck up power from the grid by day and then feed it back in as demand surges, according to the New York Times. Capable of powering 15,000 homes, the system was conceived as part of a backup against projected energy shortages following a huge methane leak at a natural gas facility near Los Angeles.”     Ahead of Apple Earnings, Analysts Focus on Next iPhone Computerworld (1/30) “While Wall Street waits for Apple's earnings report on Tuesday, industry analysts are already pondering the next iteration of the California company's iPhone line. Those analysts agreed that this year's iPhone will have special significance.”   Cisco Fosters Blockchain Protocol Development, IBM Shows Why Technology Could Relieve Security Anxiety Network World (1/30) “Cisco has helped form a consortium to develop blockchain that could secure Internet of Things applications and more while new study by IBM shows why the technology could become invaluable for businesses worldwide.”     Twitter is Rolling Out New Features to Counter Abuse CIO (1/30) “'We're taking a completely new approach to abuse on Twitter. Including having a more open & real-time dialogue about it every step of the way,' wrote company CEO Jack Dorsey, referring to a tweet by Ed Ho, vice president for engineering, in which he promised the changes soon.”         ‘It’s Hard to Find Thinkers and Doers’: The Challenges of Hiring Programmatic Experts Digiday (1/31) “'A lot of programmatic folks were not taught how to effectively structure holistic media strategies, as they’ve been confined to their one silo,' explained Gosha Khuchua, senior director of digital and programmatic media for Ticketmaster. 'They missed out on cross-channel media plans and pitches that folks in media agencies are usually involved in.'”     Why the Economics of Video Don’t Work for Today’s Media Brands The Drum (1/31) “Think about the economics of online video publishing today. The current economics of online video publishing are not robust enough for many media companies to excel and profit. Why? More and more of the revenue and profit potential from their video is concentrated in”     Status Report: How European Countries are Fighting Fake News Digiday (1/31) “The fake-news firehose is still flowing, and there are as many different types of of fake news — from partisan-driven stories, entirely fictional accounts and those with some element of truth — as there are ways of dealing with the phenomenon.”     Agency Trading Desks Still Dominate Programmatic MediaPost (1/30) “Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, programmatic relationships continue to evolve as advertisers demand much greater control and transparency from their relationships with media partners and ad tech vendors.”     IAB’s Newly Elected Chairman Says Advertisers Must Raise Their Standards Adweek (1/30) “Norton, who joined Condé Nast last fall after seven years at AOL, said the 'entire ecosystem'—media companies, marketers and agencies—needs to set higher standards to better understand the websites they’re buying from to rid the industry of 'bad actors' such as fraud and fake news.”       PwC: 81% of Consumers are Aware of Smart Homes, But Only 26% Want One VentureBeat (1/31) “PwC interviewed more than 1,000 consumers via an online survey to find out their views on smart homes. It did so because just about every tech company is busy making products for the Internet of Things, or smart and connected everyday objects.”     Privacy Worries Are on the Rise, New Poll of U.S. Consumers Shows Computerworld (1/30) “A recent IDC survey found 84% of U.S. consumers are concerned about the privacy of their personal information, with 70% saying their concern is greater today than it was a few years ago.”     Marketers are Demanding More While Agencies Work with Less, Study Suggests The Drum (1/30) “One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less.”       Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
| --- |