Tech & Marketing News from IDG

January 31, 2017

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VentureBeat (1/31)

Between shaky markets and a tense political climate, some private companies that had planned for an initial public offering (IPO) in 2016 delayed their exit. Only eight U.S. tech IPOs occurred over the first six months, according to a report released today by CB Insights. But the number doubled in the second half, with 17 U.S. tech startups entering the public markets.


Fortune (1/31)

Each component, comprised of 16,000 lithium-ion battery cells, is meant to suck up power from the grid by day and then feed it back in as demand surges, according to the New York Times. Capable of powering 15,000 homes, the system was conceived as part of a backup against projected energy shortages following a huge methane leak at a natural gas facility near Los Angeles.

Computerworld (1/30)

While Wall Street waits for Apple's earnings report on Tuesday, industry analysts are already pondering the next iteration of the California company's iPhone line. Those analysts agreed that this year's iPhone will have special significance.


Network World (1/30)

Cisco has helped form a consortium to develop blockchain that could secure Internet of Things applications and more while new study by IBM shows why the technology could become invaluable for businesses worldwide.

CIO (1/30)

“'We're taking a completely new approach to abuse on Twitter. Including having a more open & real-time dialogue about it every step of the way,' wrote company CEO Jack Dorsey, referring to a tweet by Ed Ho, vice president for engineering, in which he promised the changes soon.





Digiday (1/31)

“'A lot of programmatic folks were not taught how to effectively structure holistic media strategies, as they’ve been confined to their one silo,' explained Gosha Khuchua, senior director of digital and programmatic media for Ticketmaster. 'They missed out on cross-channel media plans and pitches that folks in media agencies are usually involved in.'

The Drum (1/31)

Think about the economics of online video publishing today. The current economics of online video publishing are not robust enough for many media companies to excel and profit. Why? More and more of the revenue and profit potential from their video is concentrated in



Digiday (1/31)

The fake-news firehose is still flowing, and there are as many different types of of fake news — from partisan-driven stories, entirely fictional accounts and those with some element of truth — as there are ways of dealing with the phenomenon.

MediaPost (1/30)

Agency trading desks continue to be the dominant model for programmatic ad buying, used by nearly 40% of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However, programmatic relationships continue to evolve as advertisers demand much greater control and transparency from their relationships with media partners and ad tech vendors.

Adweek (1/30)

Norton, who joined Condé Nast last fall after seven years at AOL, said the 'entire ecosystem'—media companies, marketers and agencies—needs to set higher standards to better understand the websites they’re buying from to rid the industry of 'bad actors' such as fraud and fake news.

VentureBeat (1/31)

PwC interviewed more than 1,000 consumers via an online survey to find out their views on smart homes. It did so because just about every tech company is busy making products for the Internet of Things, or smart and connected everyday objects.

Computerworld (1/30)

A recent IDC survey found 84% of U.S. consumers are concerned about the privacy of their personal information, with 70% saying their concern is greater today than it was a few years ago.



The Drum (1/30)

One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less.

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