Tech & Marketing News from IDG

January 5, 2017

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The Drum (1/5)

The energetic start-up has secured more than $130m from investors such as Google Ventures but has thus far struggled to make money of its own by selling ads, prompting a radical change in tack from what Williams describes as a ‘broken system’.


Bloomberg (1/5)

Aided by new artificial intelligence software that makes it easier for gadgets to understand speech, tech giants led by Inc. are locked in a race for dominance of digital home assistants.

Reuters (1/5)

Their removal comes just over a month after the Cyberspace Administration of China called for greater media scrutiny, citing fears of social disorder, moral harm and threats to national security. The internet regulator did not respond to a faxed request for comment about the Times' apps.

Bloomberg (1/5)

“The alliance allows both companies to sell more complete network systems to carriers and go after new customers like arenas and large shopping centers that need more robust networks to handle large crowds with mobile devices.


USA Today (1/4)

The administrative lawsuit filed Wednesday claims Google has withheld compensation data and other information requested by the U.S. Office of Federal Contract Compliance Programs as part of a routine audit of the Internet giant's equal opportunity program.

Bloomberg (1/4)

Qualcomm Inc. also said it will participate in the fund, but the terms and the amount of its investment are still under discussion. Foxconn Technology Co. Ltd. and Oracle Corp. Chairman Larry Ellison also intend to contribute, according to a person familiar with the matter.





Digiday (1/5)

Despite how invasive some people may feel digital data collection might be, targeters still have trouble differentiating basic demographic traits such as age and gender. 'A lot of the data that informs programmatic media buying is unreliable and conflicting,' said an ad tech exec who requested anonymity.



CIO (1/4)

Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes. Prerecorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.

VentureBeat (1/4)

IBM researchers revealed their five big predictions for innovations that will change our lives in the next five years. Dubbed IBM 5 in 5, the predictions were culled from more than 3,000 researchers across 12 labs on six continents.

Wired (1/4)

According to research conducted by the Austrian consulting company Solid IT, Microsoft SQL Server’s popularity grew faster than any other database product the company tracked on its DB-Engines site during 2016.

Marketing Land (1/4)

After asking CMOs to name their favorite martech from last year, we wanted to look toward the future and find out what CMOs want most when it comes to new marketing technology in 2017. Here's what marketing leaders from Mizzen+Main, PepsiCo, Peloton and more had to say.




IDC (1/4)

The industries forecast to make the largest IoT investments in 2016 are Manufacturing ($178 billion), Transportation ($78 billion), and Utilities ($69 billion). Consumer IoT purchases, the fourth largest market segment in 2016, will become the third largest segment by 2020.



Geekwire (1/4)

Operator and vendor revenue for six segments of cloud computing reached $148 billion during that period, with spending on private clouds accounting for over half the total but spending on the public cloud growing much more rapidly.




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