July 17, 2017

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Qualcomm Loses Bid to Stall $664,000 Daily Fines in EU Battle
Bloomberg (7/17)
Qualcomm is exposed to penalties 'in the range of several millions of euros" for not fully responding to EU data needed for the final stage of an investigation into below-cost sales of chipsets that aimed to squash a smaller rival,' the EU court order said. The case is one of two antitrust probes the EU is weighing

'NYT' Cuts Copy Editors
MediaPost (7/14)
The newspaper is also phasing out the titles of copy editor and backfield editor, transferring these functions to various desks, an 'Express' team and the newspaper’s Print Hub, according to an internal memo from executive editor Dean Baquet and managing editor Joe Kahn.

AT&T Could Dominate Video Distribution After Merger, Groups Warn
MediaPost (7/14)
Among other arguments, the advocates say that AT&T could favor its own over-the-top video services—such as by excluding its video from consumers' data caps, or prioritizing streams of its video. (Current net neutrality rules appear to prohibit that kind of prioritization, but Federal Communications Commission Chairman Ajit Pai recently proposed gutting those rules.)"

Toshiba to Hold Chip Unit Deal Until July 28 Court Hearing
Bloomberg (7/14)
The relationship between Toshiba and Western Digital has deteriorated as Toshiba moves to complete the sale of its flash-memory division by March. While Toshiba needs to raise cash to keep afloat following losses in its nuclear division, Western Digital has sought to block the deal on concerns the chip unit may end up with competitors.

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A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.

Industry Perspectives
How B2Bs Are Harnessing the Event Stack
eMarketer (7/17)
For events to retain the prominent place they have in savvy B2B marketers' toolkits, they need to bridge the offline/online disconnect. Data-driven intelligence can help show how these offline interactions affect the path to purchase, while an event technology stack can bridge that divide.

Predictive Analytics: Your Key to Preventing Network Failures
CIO (7/17)
“'Although we have a lot of automation systems and rules to manage and operate networks, it still it not enough to cope with the intense changing environment and proactively adapt to changing demands,' says Diomedes Kastanis, head of technology and innovation for Ericsson.

IBM's Plan to Encrypt Unthinkable Amounts of Sensitive Data
According to IBM, hackers have compromised around nine billion digital data records since 2013, a third of them medical. A meager four percent of that data was encrypted, though, meaning those credit card numbers, user names and passwords, and social security numbers passed easily onto dark-web criminal exchanges.

What is Social Engagement? The Key to Social Media Success 
Business 2 Community (7/17)
“As social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in front of their fans. Now brands need to increase their social engagement if they want to reach a larger audience. This means that they need to share content that will resonate with fans.

Elon Musk Says Artificial Intelligence Is the ‘Greatest Risk We Face as a Civilization’
Fortune (7/15)
Musk has long been vocal about the risks of AI. But his statements before the nation’s governors were notable both for their dire severity, and his forceful call for government intervention. 'AI’s a rare case where we need to be proactive in regulation, instead of reactive. Because by the time we are reactive with AI regulation, it’s too late.'

Time Inc. Overhauls Analytics To Make Content Creation Data-Driven
AdExchanger (7/14)
Staffers in the editorial and audience organization can see every article published every day via, which focuses on insights for content creators. 'Transparency is incredibly important, especially in an organization like ours with over 20 brands,' Time Inc. editorial director Will Lee said.

Azure Stack: Microsoft’s Private-Cloud Platform and What IT Pros Need to Know About It
Network World (7/14)
After first announcing plans for Azure Stack in 2015, Microsoft this week announced that the offering is finally available for customers to order, with shipping expected by this fall. Microsoft is the first of the three major IaaS vendors to offer a hybrid cloud that consists of an on-premises hardware/software bundle that runs the same software management tooling as the public cloud.

Research Insights
Mobile Online Video Viewing Will Soar 35% This Year
MediaPost (7/16)
The rapid growth of video consumption is leading to equally rapid growth in video advertising. The U.S. has by far the largest online video advertising market, accounting for 44% of all global expenditure this year: $11.9 billion out of $27.2 billion. 

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