July 26, 2017

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Google, Facebook, Netflix, Other Tech Companies Called To Net Neutrality Hearing
MediaPost (7/25)
In 2015, the FCC classified broadband access as a utility service in order to impose some common carrier rules on carriersincluding bans on blocking, throttling and charging higher fees for prioritized delivery. Current FCC Chair Ajit Pai, who opposed the net neutrality rules, recently proposed gutting the regulations by reclassifying broadband as a telecommunications service.

Adobe Plans to Stop Distributing Flash Service at End of 2020
Bloomberg (7/25)
Once a key tool for accessing dynamic internet content, Flash has come under growing scrutiny with many of its functions now folded into web browsers through new open standards. Apple’s Steve Jobs criticized the software in a 2010 open letter about its technical drawbacks, and in 2015, Facebook’s chief security officer, Alex Stamos, called for its demise.


Outbrain Acquires Native DSP Zemanta
AdExchanger (7/25)
Zemanta buyers will continue to bid across more than 30 native supply platforms, including Outbrain. The company can optimize for reach, frequency and user engagement, and it was the latter capability that attracted Outbrain.

Reuters Names Jean Yoon Executive Editor, Editorial Strategy
Adweek (7/25)
Yoon, who is slated to begin in October, is currently the regional editor, Asia, as well as global editor, strategic centers. These roles place about 800 journalists under her purview. Yoon is well positioned for her new role, given the breadth and depth of her experience at Reuters since 1995.”

HubSpot Acquires AI Startup Kemvi to Arm Salespeople with Automated Research
VentureBeat (7/25)
Kemvi, a fledgling startup that uses artificial intelligence (AI) and machine learning to automatically extract information from websites, press releases, blog posts, and SEC filings in order to serve sales reps key insights into prospects. Terms of the deal were not disclosed.

Guardian and News Corp to Press Ahead with Ad Alliance Talks
Financial Times (7/25)
“The plan, now known as project Arena, was a direct response to the alarming decline in print advertising revenues that has been upending the newspaper business. Digital income streams are not growing fast enough to plug the gap left by the decline in print, which analysts say is falling by about 20 per cent year on year.”

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Success Story: Delivering High Returns with Content Marketing
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.

Industry Perspectives
Social Intelligence: How to Mine Social Media for Business Results
CIO (7/26)
“'Social intelligence is just making use of the analysis social analytics tools give you. It could be basic or it could be complex, but it needs to be applied to become intelligence. I thought we would be there by now but it’s just not happening,' says Jenny Sussin, research vice president at Gartner.

Best Practices for Migrating Data to the Cloud
InfoWorld (7/26)
Not every organization has enough dedicated bandwidth to transfer multi-petabytes without causing performance degradation to the core business, or spare hardware to migrate to the cloud. Data must be secured, backed-up, and in the case of production environments, migrated at global enterprise scale without missing a beat.

Ad Tech Desperately Needs Data Exchange Standards
AdExchanger (7/26)
Offline transfer of data, such as through S3 or the file transfer protocol, results in less robust data validation. There is no feedback given to the sender on whether the data is received and processed correctly. And, if the data is time sensitive, such as first-party data used for retargeting, offline transfer will usually cause further delays, rendering the data useless.

Microsoft Takes Another Step to Make Blockchain Friendly to Mere Mortals
Fortune (7/26)
According to a blog post by Marley Gray, principal program manager for Microsoft Azure's blockchain engineering group, the company has already made the basic cloud plumbing available for blockchain. Now, it's time to make it easier for customers to build applications on top of that plumbing.

Research Insights
Without the Right Analytics Tools, Marketers Trust Instinct More than Insight
eMarketer (7/26)
Account-based marketing technology provider Agent3 recently released results from a study analyzing marketers’ core data challenges, and found that 77% of them are drowning in data, unable to identify actionable insights.

Marketing Automation Isn't Just for B2Bs Anymore
eMarketer (7/26)
Because of complex sales cycles that often require multiple exchanges with prospects through email and other channels, B2B marketers rely on automation technology to take repetitive tasks off marketers’ plates. It’s not surprising, then, that business and industry companies accounted for 41% of all companies using marketing automation worldwide in 2016.

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