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Top Stories GE Unveils Big Data Tools for Industry Amid Software Shift Bloomberg (6/13) “The software push by GE is part of a broad movement by industrial producers to create factories, energy plants and vehicles that can sense their own performance and surroundings, cut costs or create new businesses based on that data.”
Google's Parent Alphabet Agrees To Sell Robotics Company To SoftBank MediaPost (6/12) “SoftBank has already made investments in robotics, but efforts have yet to pay off. The company launched 'humanoid' robot, Pepper, in 2016, which is compatible with Google's Android operating system. Pre-sales of the Pepper model supported by Android for developers went on sale in July 2016."
Snap Launches Ad Manager, Touts Auction Buying MediaPost (6/12) “The new platform boasts several features tailored for smaller brands, including auction buying and the ability to pay for ads with a credit card rather than a credit line. In Ad Manager, there is also no minimum dollar amount that businesses must spend.”
HPE, Hedvig Announce Hybrid Cloud Storage Partnership Network World (6/12) “HPE and Hedvig, started by a former Amazon and Facebook engineer credited with creating the Cassandra database, announced that HPE will offer Hedvig’s software-defined storage with HPE’s Apollo 4200 servers to create a distributed storage platform.”
Industry Perspectives How Glossier Uses Data to Make Content and Commerce Work Digiday (6/13) “In venture capital funding, Glossier has raised $34 million in three rounds. While it doesn’t disclose specific figures, it reported a 600 percent revenue increase in 2016 and said it was on track to mimic that growth this year.”
Comments Welcome at N.Y. Times, With Troll-Blocking Tech Tool Bloomberg (6/13) “Starting Tuesday, the newspaper will open the comments section to about one-fourth of its stories, up from 10 percent before, and the goal is to reach 80 percent by year-end, according to Bassey Etim, the Times’ community editor.”
5 Mobile App Myths That Can Kill Your Chance for Traction Business 2 Community (6/13) “If your app doesn’t offer value or the messaging in your description doesn’t connect with people, it’s going to be a struggle to realize a healthy conversion rate in the app store. Thus, it’s important to understand what connects with people in the app store and what turns them off.”
Why Social Media Keeps Brands Accountable (And 5 Key Lessons For Marketers) Forbes (6/12) “For brands, social media is an interesting opportunity to learn more about how consumers are interacting with you; you’ll have the ability to make up for some bad experiences, and collect feedback on new features and offerings. But for other consumers, this is a window into the average brand experience, and a view of how that brand values its consumers.”