June 16, 2017

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Mastercard, Subway, IBM and MBS on Digital Transformation: Driving Emotions from Analytics and the Future of Agency Relationships
The Drum (6/16)
“Most important internally is the CEO; you need to convince your boss [that] marketing is important, then you need to get IT, customer services and sales all on side and show that marketing plays a crucial role in the business success.”
Intel and Microsoft Join $15 million Investment into CognitiveScale to Give Enterprises AI-powered Insights from Big Data
VentureBeat (6/16)
“Machine intelligence software provider CognitiveScale announced a fresh $15 million in funding this week, with notable investors including Microsoft Ventures, Intel Capital, Norwest Venture Partners, USAA, and the Westly Group.”
Five Reasons Why an Amazon-Slack Deal Could Make Sense
Bloomberg (6/15)
“The San Francisco startup is drawing interest as a potential takeover target from several buyers, including Inc.”
Alibaba Just Got a Huge Vote of Confidence in the Cloud War against Amazon and Microsoft
CNBC (6/15)
“The Gartner report suggests that while China-based Alibaba is new to international markets, it's still well-positioned to compete with bigger players in the market.”

Industry Perspectives
Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality?
eMarketer (6/16)
“eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.”
Is Your SEO Strategy Keeping Up with the Times?
Computerworld (6/15)
“For SEO experts, keeping up with search engine algorithms is a constant battle. And now voice search is poised to change everything once again.” Unveils Einstein Analytics Apps
Destination CRM (6/15)
“The offerings grant sales people, B2B marketers, and customer service professionals access to data-driven insights and recommendations in the context of their workflows, while allowing them them to take quicker actions and make more 'intelligent decisions.'”
Facebook, Deloitte Digital Form Partnership, Help Brands 'Become' Digital
MediaPost (6/15)
“The two companies also released findings from a study about the digital maturity of the marketing industry. The findings organizations are not yet operating as digital businesses and are a long way from completing the task.”

Research Insights
Big Data Technologies
Datamation (6/13)
“Many enterprises are investing in these big data technologies in order to derive valuable business insights from their stores of structured and unstructured data.”

Influencer Content Can Drive Sales, Increase Basket Size
MediaPost (6/15)
“Today’s consumers do their research before making a purchase and can be easily swayed to another brand upon discovery of educational content, a product review or upon finding a valuable coupon.”

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