June 20, 2017

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Major Publishers Pool Data To Counter Duopoly
MediaPost (6/19)
The new data-sharing alliance includes big names like The New York Daily News, The Weather Company and Penske Media, which includes The Robb Report and Variety. All have agreed to pool information about their signed-in users and accompanying data through Sonobi’s addressable ad marketplace.

Adobe Advertising Cloud TV Launches, Ties In Search Intent Data
MediaPost (6/19)
The platform enables marketers to buy TV ads in all of its forms, including live linear TV, addressable TV, connected TV, VOD and OTT, to reach more than 95% of American households. It also integrates with Adobe Analytics Cloud to enable the use of first-party audience data.

Time Warner Said to Invest $100 Million in Snapchat Shows, Ads
Bloomberg (6/19)
The partnership will help boost the number of shows on Snapchat, which are three- to five-minutes long, to three a day from one. Eventually, New York-based Time Warner will make as many as 10 shows a year.”

'LA Times' Offers Buyouts To Seasoned Newsroom Staffers
MediaPost (6/19)
“'We are weathering the challenges better than most, because of our dedicated staff and several initiatives that have helped our business. However, we need to address the current economic realities as we work to secure our future,' editor and publisher Davan Maharaj wrote.

Vice Receives $450M Investment to Build Out Video Capabilities
The Drum (6/19)
The funding will help the media company launch and finance Vice Studios, a division that will produce scripted multiscreen programming. The investment will also be used to build out over-the-top and direct-to-consumer video offerings.

Industry Perspectives

Why Media Buyers Are Often Absent from Discussions That Set Programmatic Standards
Digiday (6/20)
'We are the only buy-side representation at the IAB video-steering committee,' said Michael Tuminello, VP of solutions and partnerships for video marketing platform Innovid. 'In my experience, agencies have not been historically participating at even close to the same level as publishers and vendors.'

Cannes Opens By Posing Life Or Death Debate For AI-Enabled Marketing
MediaPost (6/19)
Citing a recent MIT project exploring the use of artificial intelligence in autonomous self-driving cars, Buddhist monk and MIT Media Lab Director of the Ethics Initiative Tenzin Priyadarshi illustrated how consumers and brand marketers are approaching human questions that go well beyond simple brand choices.

The New York Times CEO on State of Digital Advertising: ‘Nightmarish Joke’
Digiday (6/19)
Publishers are pressing the advantage in their fight against the duopoly, playing up brand-safety concerns. Angelo called critical comments early this year by P&G marketing chief Marc Pritchard about the industry a 'turning point' in rebalancing toward quality contextual environments and away from audience targeting at all costs.

Unpacking Programmatic: How Automation Impacts The Digital Advertising Industry
AdExchanger (6/19)
The rapid evolution and extensive adoption of data-fueled technology has pushed us into a post-programmatic world. Today, partially or wholly machine-driven processes are woven throughout the entire digital advertising supply chain.

Research Insights
Brexit Turmoil Drives Down UK Ad Spend Expectations
eMarketer (6/20)
Declining UK ad investment, paired with comparisons to a 2016 buoyed by ad outlays surrounding the UEFA Euro Cup soccer tournament, will have a domino effect on the greater European region’s spending picture. Zenith now forecasts the UK’s woes will slow the region’s spending growth to 2.2% in 2017, down from 4.5% in 2016.

Study: Email Marketing Up 83% Since 2015, with Growth In B2B, B2C Markets
MediaPost (6/19)
The use of email has seen growth in both B2B and B2C markets over the past two years, according to new research released by Salesforce. The cloud company polled 3,500 global marketing leaders, at either a manager level or higher position, in its fourth annual State of Marketing Report.

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