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Top Stories Toshiba Chip-Unit Bidders Said to Push Back Final Agreement Bloomberg (6/26) “Bain, INCJ and DBJ have indicated that they’re willing to pay 2.1 trillion yen ($19 billion) for the semiconductor unit. The divestment brings much-needed cash into Toshiba, which is seeking to make up for losses in its nuclear operations. ”
Facebook Previews New Rules For Publishers On Audience Network MediaPost (6/23) “Facebook says it wants to help publishers achieve more regular, predictable monetization via its Audience Network, which allows advertising clients to extend the reach of their messages by delivering ads on sites outside of Facebook itself.”
Samsung Galaxy Note8 launches late September for nearly €1,000 VentureBeat (6/23) “At nearly the same size as the 6.2-inch Galaxy S8+, for the first time in its seven-year history, Samsung is counting on more than an expansive screen to differentiate the Note line from the S-series. It aims to achieve that differentiation with selectively beefed-up components and a dual main camera setup, along with the line’s signature feature.”
Farfetch CMO John Veichmanis: ‘Data is the New Marketer’s Currency’ Digiday (6/26) “Veichmanis, formerly the company’s svp of digital marketing, took over the post at the beginning of June from former CMO Stephanie Horton. Veichmanis explains his data-driven approach to building brand awareness, the looming threat of Amazon and how the company’s recent $397 million round of funding will help drive market growth.”
Unilever Grills Tech Giants on Ads, Says Dollars Up for Grabs Bloomberg (6/23) “Unilever announced a 30 percent reduction in spending on ad production earlier this year, part of a strategic review following a takeover bid by Kraft Heinz Co. The company also said it would halve the number of creative agencies it works with, to 1,500 from 3,000.”
Personalization Is Key To Improving ROI For Email Marketing: Report MediaPost (6/23) “Email marketing presents a rare opportunity in advertising in which consumers are requesting to receive marketing content. It would be inadvisable for email marketers to lose this opportunity by just sending batch-and-blast email campaigns.”
What is Intent-Based Networking? Network World (6/23) “The technology that uses machine learning and advanced automation to control networks could be a major shift in how networks are managed. Cisco, along with a handful of startup companies, have laid out product roadmaps to create intent-based networking systems (IBNS) platforms, but Lerner says none of them has a full-fledged IBNS product on the market yet.”
Research Insights Another Forecast Sees Pressures on UK Ad Market eMarketer (6/23) “Media buying behemoth GroupM has lowered its expectation for UK ad spending growth in 2017 to 4.1%, down from a 7% growth rate predicted in November 2016. GroupM’s new slower-than-expected increase in total media ad spending is due in part to what it calls 'a generalized drop' in TV investment.”
Email marketing up 83% since 2015 as B2B marketing grows by 200% The Drum (6/23) “According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%.”
