June 26, 2017

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Top Stories
Toshiba Chip-Unit Bidders Said to Push Back Final Agreement
Bloomberg (6/26)
Bain, INCJ and DBJ have indicated that they’re willing to pay 2.1 trillion yen ($19 billion) for the semiconductor unit. The divestment brings much-needed cash into Toshiba, which is seeking to make up for losses in its nuclear operations.

Facebook Previews New Rules For Publishers On Audience Network
MediaPost (6/23)
Facebook says it wants to help publishers achieve more regular, predictable monetization via its Audience Network, which allows advertising clients to extend the reach of their messages by delivering ads on sites outside of Facebook itself.

Samsung Galaxy Note8 launches late September for nearly €1,000
VentureBeat (6/23)
At nearly the same size as the 6.2-inch Galaxy S8+, for the first time in its seven-year history, Samsung is counting on more than an expansive screen to differentiate the Note line from the S-series. It aims to achieve that differentiation with selectively beefed-up components and a dual main camera setup, along with the line’s signature feature.

Outbrain Bleeds 4% of Workforce in Programmatic Refocus
The Drum (6/23)
Outbrain did not clarify what tools it was stepping back from., although earlier this year it made a big gamble on helping publishers launch chatbots to drive greater engagement among readers, so the company appears to be experimenting with new ways to drive traffic and revenue.

Google Unveils an AI Investment Fund. It's Betting on an App Store for Algorithms
Wired (6/23)
The initiative's first public investment: lead investor in a $10.5 million funding round for Seattle startup Algorithmia, which has built a kind of app store for algorithms. The service aims to make it easier for any company to use machine learning.

Industry Perspectives

Farfetch CMO John Veichmanis: ‘Data is the New Marketer’s Currency’
Digiday (6/26)
Veichmanis, formerly the company’s svp of digital marketing, took over the post at the beginning of June from former CMO Stephanie Horton. Veichmanis explains his data-driven approach to building brand awareness, the looming threat of Amazon and how the company’s recent $397 million round of funding will help drive market growth.

Unilever Grills Tech Giants on Ads, Says Dollars Up for Grabs
Bloomberg (6/23)
Unilever announced a 30 percent reduction in spending on ad production earlier this year, part of a strategic review following a takeover bid by Kraft Heinz Co. The company also said it would halve the number of creative agencies it works with, to 1,500 from 3,000.

Personalization Is Key To Improving ROI For Email Marketing: Report
MediaPost (6/23)
Email marketing presents a rare opportunity in advertising in which consumers are requesting to receive marketing content. It would be inadvisable for email marketers to lose this opportunity by just sending batch-and-blast email campaigns.

What is Intent-Based Networking?
Network World (6/23)
“The technology that uses machine learning and advanced automation to control networks could be a major shift in how networks are managed. Cisco, along with a handful of startup companies, have laid out product roadmaps to create intent-based networking systems (IBNS) platforms, but Lerner says none of them has a full-fledged IBNS product on the market yet.

Research Insights
Another Forecast Sees Pressures on UK Ad Market
eMarketer (6/23)
Media buying behemoth GroupM has lowered its expectation for UK ad spending growth in 2017 to 4.1%, down from a 7% growth rate predicted in November 2016. GroupM’s new slower-than-expected increase in total media ad spending is due in part to what it calls 'a generalized drop' in TV investment.

Email marketing up 83% since 2015 as B2B marketing grows by 200%
The Drum (6/23)
According to new research released by Salesforce, who polled 3,500 global marketing leaders, at either a manger level or higher position for its fourth annual State of Marketing report, email experienced the largest surge in consumer-facing marketing programs, with email use by B2C marketers rising 106%.

New IDC MarketScape Evaluates Worldwide Digital Transformation Consulting and Systems Integration Service Providers
IDC (6/23)
When buyers were asked, what characteristics were required for a DX consulting and systems integration (C&SI) services project to be successful at a worldwide level, the top two characteristics were 'ability to achieve desired business outcomes' and 'ability to transform critical business processes for digital solutions.'

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