June 27, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

Share with a Friend
Top Stories
EU Fines Google $2.72 Billion, Orders Changes in Search Results
CIO (6/27)
Google gives its own service a prominent place in its general search results, above that of rival comparison shopping services, the European Commission said, noting that even the most highly ranked competing service appears on average only on page four of Google's search results.

Western Digital Resubmits Toshiba Chip Unit Bid
BBC (6/27)
The Japanese technology giant wants to nail down an agreement to sell to a consortium led by the Japanese government by Wednesday. Western Digital has a 49% stake in the unit thanks to its joint venture with Toshiba, which has been in existence for 17 years.

Sony Joins Google, Facebook, Amazon in Chase for AI Developers
Bloomberg (6/26)
Google has led the way in opening up AI development tools with the 2016 release of its TensorFlow platform. That set off a rush of companies giving away software in hopes of getting more AI experts trained on the same tools and seeking their input to improve and expand the code.

Apple, Cisco Team Up to Push for Cyber Security Insurance Discounts
Reuters (6/26)
Sharing a stage with Cisco CEO Chuck Robbins at a Cisco event in Las Vegas, Cook said the combination of gear from the two companies was more secure than the use of competing technology, such as the Android mobile operating system made by Alphabet Inc's Google.

WPP Agency Consolidation Continues
MediaPost (6/26)
The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold. Separately it’s merging two healthcare communications agencies — greyhealth group (ghg) and ‎Sudler & Hennessey — in the Australia-New Zealand region.

Industry Perspectives
Four Steps To Revolutionize Your Email Marketing
MediaPost (6/27)
Two years ago Investopedia’s newsletter was just something that ran in the background, but Silva says that email is now one of the main drivers to the publication’s Web site. Investopedia hosts a dozen newsletters with varying send times and types of financial content, and now has close to two million active subscribers and 27 million unique monthly visitors.

For Axios, Apple News beats Google AMP and Facebook Instant Articles
Digiday (6/27)
“'Every publisher that runs on platforms has to adapt their style to the platform,' said Roy Schwartz, president and co-founder of Axios. 'But here, Apple News is accommodating our style, and that is pretty unheard of for a platform.'


Bloomberg Businessweek Editor Megan Murphy Says Business Model Shift and Content Tweaks Are Part of Revamp
The Drum (6/27)
“'We want to extend a more intimate interaction with these key thought leaders to our subscribers so that they can better understand the people, the companies, and the products behind the news,' said Murphy.

10 Steps for a Successful Incident Response Plan
CSO (6/26)
Consultancy firm McKinsey advises that IR documentation is often 'out of date' and 'generic' and 'not useful for guiding specific activities during a crisis.' This means you need to start with the basics, implementing a plan and mapping out the right structure and laying out employee roles.

A Full 10 Years Later, the iPhone Still Dominates ... For Now
Computerworld (6/26)
By the next decade, we won’t be using smartphones as often. We’ll be talking to voicebots like Alexa in the car, at the office and at home. Bots with AI will know when we want to know about the weather because the sky gets dark or the thunder sounds. Bots will tell us what we need to know when we need to know it instead of forcing us to use an app."

Research Insights
Digital Nears Tipping Point for Daily Media Time in Western Europe
eMarketer (6/26)
This year, adults in France will spend an average of 10 hours 15 minutes per day with major media—digital, TV, radio and print—while adults in Germany will average 10 hours 3 minutes and those in the UK will tally an average of 9 hours 25 minutes.

US Podcast Ad Revenue Expected to Nearly Double this Year, Hitting $220M
The Drum (6/26)
US podcast advertising revenue is expected to hit more than $220m in 2017, marking an uptick of 85% over $119m in 2016, according to the IAB Podcast Advertising Revenue Study

Like Tech & Marketing News from IDG?
Share with a Friend

Connect with Us

IDG Facebook Page IDG Twitter IDG LinkedIn

IDG Communications, Inc | 492 Old Connecticut Path | P.O. Box 9208 | Framingham, MA 01701

This email was sent to you because you are subscribed to Tech & Marketing News from IDG. 

Update your email preferences | Unsubscribe | Privacy policy