June 29, 2017

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Toshiba Sues Western Digital for 120 Billion Yen in Damages
Bloomberg (6/29)
The litigation, filed in Tokyo District Court, seeks to stop Western Digital from making ownership claims over the enterprise that Toshiba is trying to sell. The Japanese company said in a statement that Western Digital’s employees improperly obtained proprietary information.

Tesla Takes On China: Musk To Build His First Electric Car Plant In Asia
Forbes (6/29)
Wanting to expand and consolidate its already strong electric presence in the world’s biggest EV-centric country, Tesla has just announced it is in discussions to establish a factory in Shanghai. Last year, the U.S. company earned $1.1 billion in revenue from sales in China, a figure equivalent to 15% of its worldwide revenue.

Salesforce Introduces Several Einstein AI Tools for Third-Party Developers
TechCrunch (6/28)
The Einstein Intent tool allows programmers to understand the intent of customer inquiries, which could make it easier to automatically route leads, escalate service cases or personalize a marketing campaign through a custom app.

Promoted Content
Success Story: Delivering High Returns with Content Marketing
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.

Industry Perspectives
WPP Cyberattack Serves as a Wake-Up Call to Agencies and CMOs Alike
Adweek (6/28)
“'The CMO has been living in a bubble,' said Steven Wolfe Pereira, Neustar chief marketing and communications officer, who thinks marketing chiefs must better 'understand how a data breach will affect the brand' when such incidents often lead to millions in lost revenue and years of recovery efforts.”

Calling All B2B Sellers and Marketers: Business as Usual is Holding You Back
MarTech Advisor (6/28)
If the company is not using the most strategic approaches and technology available, to maximize the joint work between sales and marketing, well, it’s not really doing ABM to the best of its potential. After all, a single ABM tactic won’t create a magic bullet for you.

Mingis on Tech: What Cisco Announced at Cisco Live
Computerworld (6/28)
Network World's Brandon Butler has been at Cisco Live this week, keeping tabs on what the company is up to. Among the most intriguing topics is intent-based networking, otherwise known as IBNS. Get the low-down on what IBNS is and why Cisco is making a big deal about it.”

Getting Creative with First-Party Data
MediaPost (6/28)
While marketers are spending handsomely on other people’s data, they are also making use of their own first-party data, and for good reason: being able to leverage information about your own customers, pulled from your own properties, can be a powerful tool. But with the costs associated with the gathering, organization and implementation of first-party data, how do marketers know if they’re making the most of it?

iPhone 10th Anniversary: Macworld Roundtable Covers History and Future of iPhone
Macworld (6/28)
On Wednesday, senior editor Roman Loyola, staff writer Oscar Raymundo, and Macworld columnist Jason Snell ( talked about the first iPhone and their impressions then and now. They also talked about the effect the iPhone has had on technology and how we do things. And they fielded questions from the audience.

Former Microsoft CMO On The Biggest Challenges Facing CMOs And Marketers Today
Forbes (6/28)
The reality is the touchpoints with customers are constantly changing, as are their decision journeys – many times faster than companies can react. Our role as a marketers today isn't just about telling brand stories that resonate, but what data is telling us about the customer experience.”

Research Insights
AI Will Add $15.7 Trillion to the Global Economy
Bloomberg (6/29)
Amid warnings of the economic disruption that robots and automation could unleash on the world economy as traditional roles disappear, researchers are finding that new technologies will help fuel global growth as productivity and consumption soar.

Forecast: Internet Video To See Continued Growth, Traditional TV Registers Ad Declines
MediaPost (6/28)
Even with strong online digital video growth, MoffettNathanson says the online video business needs to improve in five areas: greater reach, better engagement, more high-quality produced video, improved measurement and better brand safety.

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