June 30, 2017

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Because of the U.S. Independence Day holiday, IDG's U.S. offices will be closed on July 3rd and 4th. We will resume sending Tech & Marketing News from IDG on Wednesday, July 5th.


Top Stories

Microsoft Confirms Cloudyn Acquisition, Sources Say Price is Between $50M and $70M
TechCrunch (6/30)
As companies continue to pursue a multi-cloud strategy, this gives Microsoft a cloud billing and management solution that provides it with an advantage over competitors, particularly AWS and Google Cloud Platform.

Alibaba’s Reportedly Preparing to Launch an Amazon Echo Clone for Chinese Market
VentureBeat (6/30)
Alibaba’s new product would be made available only in China and speak only Mandarin, the source told Reuters. Apple and Google, a unit of Alphabet Inc, have unveiled products similar to Echo with the HomePod and Google Home.

Wall Street Journal to Slash International Print Runs
The Drum (6/30)
Dedicated consumers who wish to grab hold of a copy may still be able to do so via a mail order subscription service however – although Journal bosses are still debating whether to allow even this minimal presence.

Facebook Begins Release Of Interactive Metrics Series
Media Post (6/29)
Facebook will now give marketers a better sense of to the number of visitors that arrive on a brand's Web site after clicking on a link in an advertisement. The landing page view metrics will marketers get a better understanding of how to optimize content for mobile search and content.

Microsoft Consolidates Its Mobile Management Tools Under Azure
Computerworld (6/29)
Consolidating controls under the Azure web service indicates Microsoft remains serious about simplifying the device lifecycle. The company already took a major step forward by making MDM APIs part of Windows 10, which makes it easier for companies to manage most of the lifecycle with Intune or other EMM tools.

Promoted Content
Success Story: Delivering High Returns with Content Marketing
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.

Industry Perspectives
Veritas CMO Lynn Lucas on Branding in the B2B Sphere and the Importance of Keeping Things Simple
The Drum (6/30)
“'I believe that in B2B that you have all the channels as you do in consumer [sector]. It’s online, so we’re investing heavily in online and digital in APJ (Asia Pacific and Japan), because the first thing anyone does today is Google, you search.'

3 Tricks to Better Manage Your Public Cloud Services
InfoWorld (6/30)
Both Amazon Web Services and Microsoft have consoles that provide a master control view of resources on their clouds. Most public cloud IaaS consoles let you configure your console via drag and drop, so the more-accessed services are at the top. But this customized view makes you much more productive.

Google Experimenting with VR Ads
MediaPost (6/29)
“'Our work focuses on a few key principles -- VR ad formats should be easy for developers to implement, native to VR, flexible enough to customize, and useful and non-intrusive for users,' Aayush Upadhyay, Google project manager at Area 120; and Neel Rao, Google project manager and cofounder of Area 120, wrote in a blog post.

LinkedIn Open-Sources Tools for Managing Website Outages
VentureBeat (6/29)
Iris, named after the Greek messenger goddess, notifies users of alerts generated by company systems. For example, Iris can be set up to contact an on-call engineer and notify the site reliability organization if a production server goes down.


Petya: Is It Ransomware or Cyberwarfare?
CSO (6/29)
The criminals behind the cyber attack apparently made around $10,000 (USD, at the current price) in Bitcoin within hours after Petya was launched. But not long after, various cybersecurity experts revealed that Petya wasn't typical ransomware.

Research Insights
Worldwide Cloud IT Infrastructure Revenues Grew 14.9% to $8 Billion in First Quarter of 2017
IDC (6/29)
Cloud IT infrastructure sales as a share of overall worldwide IT spending climbed to 39% in 1Q17, a significant increase from 33.9% a year ago. Revenue from infrastructure sales to private cloud grew by 6.0% to $3.1 billion, and to public cloud by 21.7% to $4.8 billion.

Transparency Around Media Quality is the Key for Brand Safety
The Drum (6/29)
A recent global study by DoubleVerify, a platform specializing in media authentication, reports it blocked 85m ads that were adjacent to inflammatory news, and have seen a 250% increase since January 2017.


More Marketers Look to AI to Help Develop Content Marketing Strategies
eMarketer (6/28)
NewBase (formerly Publicitas International) polled 1,019 marketers worldwide in April 2017 and asked them which types of technologies they plan to prioritize over the next 12 months. Three in 10 (30%) respondents said they planned to prioritize AI.

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