Tech & Marketing News from IDG

March 1, 2017

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Bloomberg (2/28)

President Satoshi Tsunakawa originally sought to sell a minority stake in the highly-prized memory chips business but has been forced to give up control because of the financial troubles. Whatever money it raises from the sale, Toshiba will likely be dropped from the first tier of the Tokyo Stock Exchange.

CIO (2/28)

AWS reported on its Service Health Dashboard at 2:35 p.m. ET that its engineers were working on the problem that has affected websites including Netflix, Reddit and Adobe. The Associated Press reported that its own photos, webfeeds and other online services have been affected.

MediaPost (2/28)

Brightcove Video Cloud is a cloud-based video hosting platform and online video player, meaning that HubSpot customers can now target and track prospects based on video viewing. This is in addition to the digital channels that HubSpot already supports, including email, social media and Web site content management.

VentureBeat (2/28)

San Jose-based Viv Labs, whose team built Apple’s Siri virtual assistant, is now a subsidiary of Samsung Research America, according to the filing (PDF) from earlier this month. Most of the money was for goodwill, the filing shows. Since the acquisition, Viv Labs has generated a loss of 3,424 million won, or $3.08 million.

Bloomberg (2/28)

Revenue in the period ending in April will be $2.34 billion to $2.35 billion, the San Francisco-based company said Tuesday in a statement. Analysts projected $2.37 billion, according to data compiled by Bloomberg.




Digiday (3/1)

Early reports from Snap’s presentations in London and New York indicate that some investors are not sold on the company’s pitch. Some investors reportedly saw a 'huge red flag' in Snap’s inability to satisfactorily answer questions about its slowing growth.



CIO (3/1)

At Mobile World Congress, Intel demonstrated several initiatives for developing 5G capabilities. Watching virtual reality’s often stuttery video can make people queasy, but Intel demonstrated how 5G could let you stream 8K VR content.

The Drum (3/1)

Now that the dust has settled the finalised document identifies areas of opportunity and commercialisation for the UK’s burgeoning AI research field, including the development of robots by the University of Manchester capable of autonomous operation in hazardous environments and surgical micro-robots by Imperial College London.

Digiday (3/1)

There’s more skepticism, more conspiracy theories, more contrarians and more truthers, decrying everything from the efficacy of programmatic advertising and ad targeting to the point of brands on social media. At some point, nearly everything about digital media has become suspect, from methods to metrics to the motivations of key players.

Adweek (2/28)

Endorsement-driven advertising network Adlove shared its strategy for business-to-business companies to generate leads via Facebook ads, in infographic form. 'Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they’re content-driven and indirect.'

Marketing Land (2/28)

A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer. But the processes of integrating martech and ad tech can be all-consuming, especially because platforms that comprise the technology stack do not always speak harmoniously to one another.




MediaPost (2/28)

Email will continue to grow in 2017, according to a new Email on Acid study that suggests a majority of marketers and developers will spend more resources on email marketing this year. Email on Acid polled 3,000 individuals who work in the email industry, including developers and marketers, on their email marketing programs.



The Drum (2/28)

The findings have indicated that 85% of social media users actively spend time managing their profiles online - almost in the same way a brand would. UM found that compared to seven years ago, people are 40% less likely to see social networks as a place for fun and entertainment and are 30% more likely to see them as platforms on which to promote themselves.

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