Tech & Marketing News from IDG

March 10, 2017

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MediaPost (3/9)

Fischer rejoined Carmichael Lynch as president in 2013, and since then, the shop says, it has had four years of consecutive, double-digit revenue growth including more than 16% growth in 2016 alone. The agency attributed the growth to both organic gains from existing clients and new business wins including U.S. Bank, Arla Foods and Truvía, among others.

Bloomberg (3/9)

The New York-based co-working giant said it’ll give away $20 million in cash prizes to entrepreneurs and small businesses in a series of competitions called the Creator Awards. Adam Neumann, WeWork’s chief executive officer and co-founder, said the contest will serve as a way to celebrate reaching 100,000 members."

CIO (3/9)

The company is diving deeper into workplace text conversations with Hangouts Chat, a service designed to provide teams a shared space to discuss work. It’s Google’s attack on Slack, HipChat, Microsoft Teams and other players in that growing market.

MediaPost (3/9)

There are reportedly at least three other companies that have expressed interesting in buying America’s largest magazine publisher. Once the offers are in, the board will decide whether to go forward with a sale, likely depending on how the suitors value the company.


Bloomberg (3/9)

The U.S. e-commerce giant resumed negotiations with the online retailer in recent weeks after they stalled in January when the two companies couldn’t agree on a price, the people said, asking not to be identified as the information is private.

Network World (3/9)

On Monday, the Apache Struts developers fixed a high-impact vulnerability in the framework's Jakarta Multipart parser. Hours later, an exploit for the flaw appeared on Chinese-language websites and this was almost immediately followed by real-world attacks, according to researchers from Cisco Systems.





Digiday (3/9)

“The growth obscures just how hard the content studio business is, due to high content creation, overhead and distribution costs as well as rising competition. If running a display ad on your own site is nearly all profit, the margin on a branded content campaign could easily be half that, said Paul Rossi, president of The Economist Group.

Adweek (3/9)

Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles. That limit had previously been every 350 words.

CIO (3/9)

There's been a lot of chatter about changes in the company's chip development strategy, with the recent announcement of the 8th Generation Core processors, an unprecedented fourth chip architecture on the 14-nanometer process.

MediaPost (3/9)

The partnership involves Condé Nast’s Spire, along with Vox Media and NBCUniversal’s Concert advertising platform. As part of the deal, the companies have jointly developed two new ad products focused on mobile video, branded content and targeted data. 

Adweek (3/9)

“There is no universal measure for how well a brand satisfies its customers and simultaneously drives them to complete their desired actions. Many brands are focusing on what’s next and new, but they’re neglecting the fundamental underpinnings that enable dynamic mobile experiences.

Markting Land (3/9)

The push for innovation is particularly evident in marketers’ planned spending targets. For example, technology innovation ranks as the most important consideration in the selection of a cross-channel marketing service provider, followed by analytic services.




MediaPost (3/9)

When it comes to client work, virtual reality seems to have the edge. Of those who have purchased AR or VR ads for clients, more than two thirds (67%) said they went with VR and less than a quarter (17%) were AR.

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