Tech & Marketing News from IDG

March 16, 2017

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CIO (3/15)

Google and Facebook are deepening the stranglehold they have on the U.S. digital advertising market. The companies' duopoly over digital ad revenue will grow this year as ad spending reaches $83 billion, marking a 15.9 percent increase from 2016, according to a new report from eMarketer.


MediaPost (3/15)

Havas Group is acquiring Agence79 to strengthen its expertise in transferring classic media and content to digital platforms. The 40-staff digital agency will become part of the Havas Group's media network in France, run by CEO/Chairman Raphaël de Andréis.


Network World (3/15)

In September, Yahoo said hackers had managed to steal personal data on more than 500 million users during an attack in late 2014. The stolen data included names, email addresses, telephone numbers and hashed passwords. Blame for the attack was put on a 'state-sponsored' group.

MediaPost (3/15)

e-ventures Worldwide is seeking to revive a lawsuit against Google that was dismissed last month by U.S. District Court Judge Paul Magnuson in the Middle District of Florida, who ruled that the company has a free speech right to decide which search results to display.

Network World (3/14)

Be prepared for restarts and big day of patching after Microsoft skipped Patch Tuesday in February. For March, Microsoft released 18 security bulletins split into nine critical and nine important security updates.

Computerworld (3/15)

Reserved Instances allow customers to lock themselves into paying AWS for a certain amount of compute capacity with the company's Elastic Compute Cloud (EC2) in exchange for a discount off its list price. 




The Drum (3/16)

Whether it’s virtual reality, augmented reality, or 360-degree video, vendors would make you think that this technology will be transformative, but marketers must take pause. Only a few short years ago, vendors made us believe that 3D was going to be the next big thing. They were wrong.



Marketing Land (3/15)

Some large media companies pay the providers of ad blocking software up to 30 percent of ad revenue to whitelist their sites, while others, such as Facebook, are taking a stand against ad blocking but risking user discontent by finding ways to circumvent the software.

Entrepreneur (3/15)

If only there was a way to reduce the time you spend on these repetitive tasks to help you focus on other important tasks. Turns out there is: content marketing automation tools. Here is a three-step approach to systematizing and automating aspects of your content marketing strategy to put more time back into your hands.

Business 2 Community (3/15)

One-third of the high growth firms we surveyed rated partnership marketing's impact as significant (they rated it a 9 or 10 on a ten point scale). How many no-growth firms gave partnership marketing a high rating? Zero.

Digiday (3/14)

With a growing number of publishers now drawing a majority of their readers on mobile devices, several of them, including BuzzFeed, Vox Media and The New York Times, have changed their CMS architecture to get editors more focused on how their content looks on mobile devices.




The Drum (3/15)

According to the study, the industry created twice the number of jobs it accounted for in 2012. The annual growth rate of employment during this period came in at 19.6% and “far exceeded” the US total annual employment growth of the goods, construction and manufacturing sectors, which came in at 1.8% over the same timeframe.



MediaPost (3/15)

Nearly 47% of content marketing specialists, content manager, content director and marketing manager positions require SEO skills, according to the Conductor survey findings. Pure SEO skills are still in demand, but the requirements within the position have shifted as technology changes and advances.

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