Tech & Marketing News from IDG

March 23, 2017

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VentureBeat (3/23)

Verizon and AT&T joined a list of well-known British brands such as retailer Marks and Spencer Group Plc deserting Alphabet Inc’s Google. Google is under fire in Europe from politicians and brands angered by ads appearing alongside videos on its YouTube platform carrying homophobic or anti-Semitic messages.


Computerworld (3/23)

Workflow, developed for the iPhone, iPad and Apple Watch, allows users to drag and drop combinations of actions to create workflows that interact with the apps and content on the device. It won an Apple design award in 2015 at its annual Worldwide Developers Conference.

MediaPost (3/23)

Marketers will be able to target advertising to LinkedIn users via email addresses, a targeting solution already available with Facebook, Twitter and Pinterest.  Unlike its social competitors, however, LinkedIn offers an advertising channel that is already business-centric.  


Network World (3/22)

Microsoft confirmed on its @xBoxSupport Twitter account that customers were having trouble signing into the service on Tuesday evening ET. As of Wednesday morning ET, Microsoft reports that its OneDrive cloud storage system is experiencing error rates with some customers not being able to sign into the service.

Adweek (3/22)

Around 70 percent of publishers have already adopted header bidding in some form or another, said David Jakubowski, Facebook’s head of adtech, citing internal research based on the tags on pages. He said the move to break away from the historical 'black box' approach is a 'huge step' for the industry.

Bloomberg (3/22)

Shares in the electronics conglomerate rose 6.9 percent in Tokyo, the most in a month, after Toshiba said Westinghouse’s board will decide whether to file for bankruptcy, suggesting that it’s one of the options under consideration.

The Drum (3/22)

In January, Instagram revealed the first ad formats for its fledgling Stories section of the app in the UK, courting partners like Asos, Nike and Airbnb. The company announced the latest milestone in a blog post, revealing that in 2017 it would integrate a 'booking' function into the app for brands. A preview of the feature can be seen here.





Digiday (3/23)

“'Big' isn’t what it used to be. It takes more impressions to reach an audience as people ignore banner ads, and publishers fed the demand. People are spending more time on their mobile phones, where the quick scrolling and clicking behavior makes it easier for a publisher to get more audience even if it doesn’t necessarily do anything for engagement.
Publishing To See Continued Declines In Ad Revs

MediaPost (3/22)

Moody’s expects newspaper print ad revenue will decline by 'low-to-mid teen percentages' through the first half of 2018. And, the report added, the newspaper industry will continue to reduce costs by low-to-mid single-digit percentages through mid-2018 to support weakening earnings.

Adweek (3/22)

At this week’s Adobe Summit in Las Vegas, the company rolled out a number of new products for the coming year, letting data and artificial intelligence play key roles in the future of how both companies and consumers interact with brands.

Chief Marketer (3/22)

It’s a quandary, because now that marketers have a plethora of consumer data, 43% say they don’t have the tools to transfer that data into real-time action. And, consumers expect to be treated as individuals through personalized customer experiences rather than mass targeted audiences.




CSO Online (3/23)

Mike D. Kail, Chief Innovation Officer at Cybric, said the topic of increasing cybersecurity budgets seems to be in the news every day, but unfortunately there also seems to be a large-scale breach to match that.

MediaPost (3/22)

Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C marketers on the list growth strategies that result in the greatest benefits with minimum effort.

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